Author Archives: Aaron Wall

I am already getting fake webmaster tool notification messages using the above subject line & the following message:
Hello dear managers of http://www.seobook.com/! My name is Olivia, and the issue I’m gonna to discuss is for sure not new, but … Continue reading →

Negative SEO vs Sabotage
Just about any independent SEO worth their weight who publishes a number of websites has at least once hit a snag & been filtered or penalized. A person can say “not me” but how do they operate optimally in both the short t… Continue reading →

Before I get any drops of jupiter hate on the following…I was typing in training.seobook.com & somehow accidentally hit enter after typing train & when the URL completion didn’t work I got the following SERP.
If you click the feature video li… Continue reading →

Huge Update
Google recently launched their webspam Penguin update. While they claim it only impacted about 3.1% of search queries, the 3.1% it impacted were largely in the “commercial transactional keywords worth a lot of money” category.
Based on th… Continue reading →

Excessive Complexity & Unintended Consequences
Sergey Brin recently said:
You have to play by their rules, which are really restrictive. The kind of environment that we developed Google in, the reason that we were able to develop a search engine, i… Continue reading →

For the following study, we asked “Does this search result have ads on it? ” to 1,000 searchers, per search results. Due to these surveys requiring a smaller image (to fit the ad unit size) we chose search results that generally had more ads on them … Continue reading →

Which do you trust most as a source of advice on important issues?
People tend to trust friends & family and the mainstream media far more than they trust websites & search engines.
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All (1204) 
friends & family
37.1% (+3.0 / -2.9… Continue reading →

When you search, how did you pick your primary search engine?
Most people use the search engine which they believe has the best relevancy, whatever their computer came with, or what a friend recommended.
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All (1190) 
it has superior relevancy
… Continue reading →

How many search engines do you typically use in a given month?
Most people only use 1 or 2 search engines in any given month.
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All (1223) 
1
48.9% (+3.1 / -3.1)
2
26.2% (+2.9 / -2.7)
3
9.1% (+2.2 / -1.8)
4
4.7% (+2.0 / -1.4)
5 or more
11.1… Continue reading →

If you use a search engine but don’t find what you are looking for, which are you more likely to do?
People are more likely to search again with a new keyword than they are to click onto the second page of search results.
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All (1189) 
search a… Continue reading →