Author Archives: Daniel Bianchini

Tracking Your QR Codes to Bring Offline Marketing Online

Over the past few years, QR Codes have become more mainstream and can be seen in most day-to-day activities. There are examples of some very good uses of QR Codes …

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  1. Tracking Online Marketing Campaigns in Google Analytics
  2. Google Analytics Location Tracking Changes: Where Has London Gone?
  3. Valentine’s Day Marketing Strategy – Did Your Brand Get it Right?

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Time Management for SEO

Over the last few months I have been trying to work on improving my time management skills, not only at work but in my personal life as well. I am …

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Time Management for SEO

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  1. SEOs – time to brush up on your grammar?
  2. How to Import Your Customer Database into Google+ & Twitter
  3. Copywriter

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Social media and blogging tips for businesses at OxonDigital

On 23rd November the SEOptimise team attended OxonDigital, a local digital and networking event that I have created in Oxford for all things digital. The focus of the latest event …

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  2. Social Media – Why an SEO background is better than PR!
  3. Using Social Media to Create Topical Content Around Trends

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Google Freshness Update – what it means for your brand

Last week Google released yet another algorithm update, and although it wasn’t Panda 2.6 or Panda 2.5.2, it has affected up to 35% of searches. The newly-named ‘freshness update’ is …

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  3. Who Should Represent Your Brand on the Social Web?

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Posted in Google, Google algorithm update, Google freshness update | Comments Off

SEOptimise Wins Best Blog at the UK Search Awards 2011

Last night 300 UK search marketers attended the Emirates Stadium, London for the very first UK Search Awards. With 16 categories and over 50 nominees, including SEOptimise for best agency, …

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  2. SEOptimise wins major new contract with M&G Investments
  3. SEOptimise Blog – We Want Your Views!

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SEO Tactics to Tame the Panda

Last Tuesday I gave a presentation on SEO Tactics to Tame the Panda at A4U London, alongside Kevin Gibbons. The presentation was aimed at affiliates who had been hit by …

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  2. 30+ Google Quality/Panda Update Resources for Content Farmers and SEO Practitioners
  3. Post Panda: Affiliates Guide to Surviving Google – a4uexpo London 2011

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Posted in a4uexpo, conferences, panda update, SEO | Comments Off

SEO Metrics Everybody Can Use

As an SEO it is essential to report on the metrics that will show the progression of the project that you are working on. These reports need to provide the …

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  1. Keyword Temperature and Other Exotic Metrics
  2. Improve Your Client Reporting with APIs
  3. Knowing Your Clients Means Knowing Their Business!

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Posted in SEO, seo KPIs, seo reporting, website analytics | Comments Off

BrightonSEO 2011 Roundup: who said what and why

It’s that time of the year again when 600 enthusiastic online marketers descend on Brighton for the annual SEO conference organised by Kelvin Newman. With the agenda packed full of …

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What Are Your Biggest Challenges in SEO? An a4uexpo London Special!

Kevin and I are speaking at a4uexpo London in October in the session Post Panda: Affiliates’ Guide to Surviving Google (2.30pm day one). We’re currently working on the presentation and …

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  2. Top 25 Tweets & Tips from a4uexpo London 2010
  3. Natural Link Building Presentation at a4uexpo Europe 2011

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Google Webmaster Tools: A Beginner’s Guide to Installation

In recent weeks I have set up Google Webmaster Tools for a number of different clients, some of whom wanted some documentation on how this could be done. Based on …

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  2. More Than 30 Google+ Tools, Extensions, Tutorials and Other Resources
  3. Everything Webmasters Need to Know About the Google +1 Button for Websites

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