Author Archives: Gillian Cook

Web Evolution and The Future Of SEO – Brighton SEO

Last Friday I had the joy of attending Brighton SEO and listening to Philip Sheldrake’s presentation on future visions for SEO. He presented some very interesting stuff on how the …

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The Rise Of Social Media – What Brands Need To Know

Last week my colleague Shaad Hamid and I were invited to the Business School at Oxford Brookes University to talk about the rise of Social Media and what it means …

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  2. Social Media Research & Insight
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Posted in Mobile, Social Media, Social SEO | Comments Off

How To Optimise Your Facebook Page

New Facebook Page Developments The ‘new’ timeline layout that Facebook users have recently had to get used to is now being rolled out to Facebook Pages too. Along with new …

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Posted in facebook, Facebook pages, Social Media, Social SEO | Comments Off

Valentine’s Day Marketing Strategy – Did Your Brand Get it Right?

St. Valentine’s Day has become one of the biggest events in the retail calendar. Second only to Christmas, it is a huge money maker for brands, with 32% of gifts …

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Posted in facebook, Marketing, online marketing, Online PR, Project Management, Social Media, valentine's day marketing | Comments Off

What Brands Need To Know About Google+ Pages

The recent integration of social and search at Google marks a huge change in how information on the internet will be presented to us. When a logged in user now …

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Posted in content creation, Google, search, Social Media, Social SEO | Comments Off

What Signals Are Google Sending About Image Search?

In recent months, Google has made a distinct effort to publicly communicate the small changes they have been making to their algorithms.  In a bid to appear more transparent, Google …

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3 Tips & Tools To Help You Become a Better SEO Project Manager

Good project management is the backbone of any successful SEO campaign. With the right planning and execution, good management can keep the project profitable, lower stress and maintain client satisfaction. …

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