Author Archives: Kristy Ng

3 Things SEOs Can Learn From TED

Posted on April 5, 2012 by Kristy Ng

In light of the recent announcement by Matt Cutts at SXSW there has been a lot of speculation in the SEO industry as to what “over-optimization” entails.  Because this announcement has been vague, it forces many SEOs to rethink and reassess their current strategy. More than ever, SEOs could learn a thing … Read more Continue reading →

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Beyond Keyword Research: Why You Should Be Looking At Consumer Behavior

Posted on January 27, 2012 by Kristy Ng

Although it is important to consider ROI when developing a search marketing strategy, there are many other factors you should consider for long term success of a business. Typically in an SEO campaign, your first and most critical step is keyword research.  This sets the stage for your SEO efforts. Before you … Read more Continue reading →

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