Author Archives: Marcus Taylor

How Google Search Plus Your World Will Impact SEO

You’ve probably heard by now that Google announced the roll out of social search yesterday, dubbed ‘Search, Plus Your World’. There has been vast speculation about Google’s motives, with the …

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Posted in +1, google +1, google plus, google search, search plus your world, social search, Social SEO | Comments Off

Can Meeting Your Followers Face-to-Face Increase Loyalty?

A few days ago I was looking through my mentions on Twitter and I noticed a rough correlation between the strength of relationship I have with a person and the …

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Posted in Social Media, twitter | Comments Off

Who Should Represent Your Brand on the Social Web?

This post originally appeared on State of Search. Given that engaging on the social web can benefit your brand’s marketing, recruitment, PR, sales, customer service, and other departments, the question …

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Posted in Social Media | Comments Off

Where is Google Going with Google+ Pages?

Launching a social network is to some extent a bit of a chicken and egg scenario these days, as you need people to encourage the businesses to get involved, but …

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  2. More Than 30 Google+ Tools, Extensions, Tutorials and Other Resources
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Posted in Google, Google+ business pages, SEO, Social Media | Comments Off

Everything I Know About Effective Blogger Outreach

Those of you who follow my tweets will probably know that I’ve recently launched a book called Get Noticed, which is a guide that explores the processes and techniques that …

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Posted in blogger, blogger outreach, blogging, contacting bloggers, emailing bloggers, Online PR, Social Media | Comments Off

Poll: What Are the Most Important Factors That Make a Blog Post go Viral?

Over the past few weeks I’ve been surprised to see some really great posts struggle to gain any momentum, as well as seeing some really crap posts do surprisingly well …

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Posted in Social Media | Comments Off

A Summary of Major F8 Facebook Updates

For those of you who missed the Livestream of yesterday’s F8 Facebook Conference, CEO Mark Zuckerburg announced some major changes to the future of Facebook, which in a nutshell is …

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Posted in F8, facebook, facebook conference, facebook updates, feight, Social Media | Comments Off

How to Write a Social Media Audit

I’m always looking for ways to improve our social media audits at SEOptimise to make them more insightful and actionable. While there is no perfect way to approach writing a …

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Experiment: Do Google +1s Impact Your Rankings?

Several months ago I ran some tests on the impact of Facebook Likes on Google Rankings. After receiving several e-mails and tweets asking whether Google +1s have any impact on …

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Using Social Media to Create Topical Content Around Trends

In the latest video blog from SEOptimise, Marcus Taylor and Dan Bianchini take us through how to use social media to create topical content for SEO benefit. They cover how …

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Posted in SEO, Social Media | Comments Off