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Author Archives: Rachel McCombie
EU Cookie Directive: What, Why, Who, When and How?
Like it or not, the deadline for complying with the EU cookie directive is drawing very close. No matter how nonsensical this law seems, the sad reality is that it’s …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. EU Cookie Directive: What, Why, Who, When and How?
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Posted in cookies, CRO, EU cookie directive, EU cookie law, google analytics, online marketing, SEO, website analytics
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BuzzStream – a blogger outreach tool review
Like many agencies, blogger outreach constitutes a significant proportion of the time we spend link building. In our experience, it gets great links whilst maintaining a natural link profile. Until …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. BuzzStream – a blogger outreach tool review
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Posted in blogger outreach, blogger outreach tools, blogging, Buzzstream review, Link Building, SEO, Tools
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How to create a successful business blog
Rome wasn’t built in a day – and similarly (if on a somewhat smaller scale!), building up a successful blog doesn’t happen overnight. As with anything, it takes hard work, …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to create a successful business blog
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Posted in blogging, business blog, business blogging, creating a business blog, how to start a business blog
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Why SEOs should be conducting user testing research
‘Build websites for users, not search engines’ is the advice continually propounded by insiders at Google. As SEOs, we’re used to looking at websites and analysing how they would be …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why SEOs should be conducting user testing research
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Posted in CRO, user testing, website analytics
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5 Ways a Client Can Sabotage SEO
Running an SEO project smoothly and effectively requires juggling many skills: creativity, proactivity, effective time management and organisation, to name just a few. But I would argue that one of …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 5 Ways a Client Can Sabotage SEO
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Posted in content creation, Link Building, Project Management, SEO, seo project management
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To blog comment or not to blog comment? 65% say YES to blog commenting!
Blog comments: quick link building win or spam-tastic black hat method you wouldn’t touch with a barge pole? I wanted to find out what the general consensus was on this …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. To blog comment or not to blog comment? 65% say YES to blog commenting!
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Posted in Link Building
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How to Create a Friendlier Forum
* Has your brand ever considered setting up a forum on its website for visitors? The benefits to a brand of a successful online community can be considerable. It builds …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Create a Friendlier Forum
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Posted in building an online community, SEO
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Introducing the new Verbatim search tool from Google
Google announced a new tool this week – Verbatim, which is essentially a fast way to find results which exactly match your search queries. This tool replaces the use of …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Introducing the new Verbatim search tool from Google
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Posted in Google, google verbatim tool
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SearchLove 2011: Top Trends
Ok so the “Top 20,001 takeaways” type posts have already been done, so I wanted to make this more of a general view of the themes emerging from this year’s …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SearchLove 2011: Top Trends
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Posted in conferences, distilled searchlove conference, search, search engine marketing, searchlove 2011, SEO, seo trends
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Redefining “SEO Copywriting”
Here at SEOptimise we’ve been thinking a lot about copywriting recently. More than usual, that is! As the person responsible for overseeing copywriting at SEOptimise, I thought I’d share a …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Redefining “SEO Copywriting”
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Posted in content creation, Copywriting, SEO, seo copywriting
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