Author Archives: SEO Chat - Search Engine Optimization Tutorials

Facebook IPO By the Numbers

Posted on May 18, 2012 by SEO Chat - Search Engine Optimization Tutorials

Facebook made a change in the price of the stock for its initial public offering that had an interesting effect on the number of shares that stakeholders decided to put up for sale. The biggest IPO ever for a tech company is happening today. What can we expect? Continue reading →

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Using Semantics for Keyword Research

Posted on May 15, 2012 by SEO Chat - Search Engine Optimization Tutorials

Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we’ve seen vast improvement in Google’s ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by changing the way you conduct keyword research. Following these tips will also strengthen your website’s content. Continue reading →

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Yahoo CEO Scott Thompson Resigns

Posted on May 14, 2012 by SEO Chat - Search Engine Optimization Tutorials

Just ten days after the revelation that Scott Thompson did not, in fact, hold the computer science degree he claimed on his resume, the new Yahoo CEO is resigning his position. Thompson, who replaced Carol Bartz, held the position barely four months. He will in turn be replaced by Ross Levinsohn, the company’s global media head, as interim CEO. Continue reading →

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Bing Launches Social Sidebar

Posted on May 11, 2012 by SEO Chat - Search Engine Optimization Tutorials

When Microsoft cleaned up Bing’s results pages earlier this month, a number of observers wondered if it was trying to imitate an earlier, less cluttered version of Google. In actuality, the software giant was clearing the decks for a new interpretation of social search. Meet the Social Sidebar. Continue reading →

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Write Content For the Four Buying Personalities

Posted on May 9, 2012 by SEO Chat - Search Engine Optimization Tutorials

In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you want to sell to all of them, you need to write with their buying personalities in mind. Continue reading →

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Write SEO Content for Your Visitor`s Goals

Posted on May 7, 2012 by SEO Chat - Search Engine Optimization Tutorials

How do your website’s visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind, you can write effective content to optimize your site for the most likely goals. Continue reading →

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Write SEO Content for Your Visitor`s Goals

Posted on May 7, 2012 by SEO Chat - Search Engine Optimization Tutorials

How do your website’s visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind, you can write effective content to optimize your site for the most likely goals. Continue reading →

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Guest Posting: How to Find and Seduce Your Editor

Posted on May 3, 2012 by SEO Chat - Search Engine Optimization Tutorials

You know all the benefits that writing a guest post for a well-read blog in your niche can offer. You know you can write great content because you’re an expert in your field. But how do you get into guest blogging? Let me give you a few clues from the blog editor’s perspective. Continue reading →

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Title Tags: Not Just for Keywords Anymore

Posted on May 1, 2012 by SEO Chat - Search Engine Optimization Tutorials

I very nearly titled this article “The Truth About Keywords in Title Tags.” I didn’t because I’m no longer sure that anyone has all of it. If you’re ready to rethink one of the most basic things you’ve ever learned about SEO, and stop simply reacting to Google, keep reading. Continue reading →

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Penguin Joins Panda in Google Web Spam War

Posted on April 30, 2012 by SEO Chat - Search Engine Optimization Tutorials

Early last week, Google began using a new algorithm to help it combat webspam from black hat SEOs. Dubbed Penguin, it aims to eliminate from the search engine’s listings websites that engage in certain shady practices. But how well does it work? Continue reading →

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