Author Archives: Shaad Hamid

New Google Mobile app – an app with soul

After a relatively long wait, Google announced today that they have launched an update to their Google Plus iPhone app. As I type this post, my phone seems to be …

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Posted in Google, Mobile, SEO, Social SEO | Comments Off

Bing is For Doing – What do You Want to do Today?

Wouldn’t it be great if you could just shut down the computer you’re on and go do something absolutely outrageous? Something you never thought you’d do, or be able to …

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Posted in bing, SEO, viral marketing | Comments Off

Google’s ‘Over Optimisation’ Algorithm Update – Coming Soon!

Many speculated for weeks over the launch of Google’s next algorithm update targeting websites that Matt Cutts described as “over optimised”. The new algorithm update is meant to launch in …

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Posted in Google, Link Building, online marketing, Online PR, search, SEO, Social SEO | Comments Off

Google & Bing Panel Discussion – BrightonSEO 2012

The panelists consisted of representatives from Google (Pierre Far), Bing (Dave Coplin), Expedia (Martin McDonald) and well known Freelancer Rishi Lakhani – Question 1 – Is SEO doomed, damned and/or …

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5 Ways to Optimise Your PPC Keyword Research

I was in the process of performing an overall account-level audit on a client AdWords account; keyword research – or keyword auditing – was an integral part of this process. …

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Posted in Google, Google Adwords, keyword-research, ppc, search engine marketing | Comments Off

The Art of Setting Facebook KPIs

The real value of internet marketing is in the ease of setting up analytics by communication channel, measuring performance of campaigns and thereby directing/redirecting valuable marketing budget toward campaigns that …

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Posted in facebook, Google Adwords, online marketing, ppc, Project Management | Comments Off

5 Powerful Facebook Guerilla Marketing Tips to Outsmart Competitors

Continuing from my previous post, 11 tips for a better Facebook ad campaign, I thought I’d share with you some simple yet powerful tactics to outsmart your competitors and reach …

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Posted in facebook, ppc, Project Management, Social Media | Comments Off

The Challenge of Selling SEO & Forgetting the ‘Human Ranking Factor’

As with selling any service, selling SEO services is an extremely challenging task. Here are my observations of two opposite ends of the spectrum of what SEO consultants often experience …

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Posted in online marketing, Project Management, search engine marketing, SEO | Comments Off

11 tips for a better Facebook ad campaign

As I have found out the hard way, Facebook ad production is extremely labour-intensive. Therefore it is imperative that you incorporate an effective ad production workflow to best utilise your …

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Posted in facebook, ppc, Project Management | Comments Off

Small Business Owners! 6 Quick Ways to Help Your Customers Help You

Sometime last month, my friends and I did what most people do on a Friday night. Yes, we went out to blow off some steam and in the process, popped …

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Posted in facebook, local search, Social Media, twitter | Comments Off