Author Archives: Suzanne Sanchez

How To Leverage Pinterest In Your SEM Strategy – Part 2

Posted on February 17, 2012 by Suzanne Sanchez

In a previous post, my coworker Lauren outlined what Pinterest is, how to use it, and why it’s important. As part 2 in a 3 part series, I want to outline how Pinterest is now becoming an important element to any SEM strategy. Content Marketing Content marketing is not just about words, … Read more Continue reading →

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How To Leverage Pinterest In Your SEM Strategy – Part 2

Posted on February 17, 2012 by Suzanne Sanchez

In a previous post, my coworker Lauren outlined what Pinterest is, how to use it, and why it’s important. As part 2 in a 3 part series, I want to outline how Pinterest is now becoming an important element to any SEM strategy. Content Marketing Content marketing is not just about words, … Read more Continue reading →

Posted in Blog, pinterest, SEO, SEO Tips, Social Media | Comments Off

Should You Do SEO and PPC Together? [Video FAQ Series]

Posted on December 21, 2011 by Suzanne Sanchez

SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results. There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative result. You … Read more Continue reading →

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