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Author Archives: Tamsin Mehew
Paid Search & Analytics Tips & Takeaways | SMX London 2012
Yesterday at SMX London was full of information and handy tips on Paid Search and Analytics. There were four sessions: Winning The Click: Creating Great Paid Search Ads – giving …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Paid Search & Analytics Tips & Takeaways | SMX London 2012
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Posted in conferences, Google, Google Adwords, google analytics, ppc, website analytics
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Top Takeaways from the Search Firestarters Event on Attribution
Last Thursday was the first Search Firestarters event, hosted by Google and Only Dead Fish – and we were lucky enough to get an invitation. Here are our top takeaways! …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Top Takeaways from the Search Firestarters Event on Attribution
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Posted in conferences, website analytics
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Near Miss or Near Perfect? New Match Behaviour Coming to Google
Google announced new matching behaviour just over a week ago, nicknamed ‘near exact and phrase’: exact keywords will match misspellings and ‘close variants’, and phrase keywords will cover searches containing …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Near Miss or Near Perfect? New Match Behaviour Coming to Google
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Posted in Google Adwords, ppc
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Glenn Jones on Microformats and SEO – BrightonSEO
Continuing our coverage of April’s BrightonSEO, here’s a write-up of ‘Microformats and SEO’: a talk given by Glenn Jones, a founder and director of Madgex. His slides are available here. …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Glenn Jones on Microformats and SEO – BrightonSEO
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Posted in conferences, Google, search, SEO
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AdWords Automation Advice: Advantages and Annoyances
Full-blown bid automation tools are available, but they can cost too much for many businesses. But there are forms of automation available for free in AdWords. These could save you …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. AdWords Automation Advice: Advantages and Annoyances
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Posted in Google Adwords, ppc
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What’s Going On with the Google Display Network?
Google keeps making updates to the Display Network – so what’s going on? Display Network Tab The main change is that AdWords is collecting Display targeting options under one new …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What’s Going On with the Google Display Network?
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Posted in Google Adwords, ppc
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Excel Hints for PPC
Excel is one of the best tools for PPC. Downloading your data into Excel gives much more scope for analysis and complex change than using a browser interface or AdWords …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Excel Hints for PPC
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What Could Google’s New Privacy Policy Mean for PPC?
Earlier in the week Google announced changes to its privacy policies. The main changes are that: Now nearly all Google products are covered by one privacy policy. Information you give …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Could Google’s New Privacy Policy Mean for PPC?
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How Is adCenter Different to AdWords?
So you’re advertising on Google, but you want to branch out to Bing? There’s a new audience for you there, with less competition and less cost! Microsoft adCenter is in …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How Is adCenter Different to AdWords?
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Posted in microsoft, microsoft adcenter, ppc
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Conversion Conference London: 65 More Takeaways
Read the First 58 Takeaways from Conversion Conference London? Here are the next 65, from the afternoon of the first day. Confessions of a Conversion Rate Optimiser The afternoon kicked …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Conversion Conference London: 65 More Takeaways
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Posted in conferences, Conversion Conference London 2011, CRO
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