Category Archives: Action Words

It’s Not What You Say, It’s How You Say It!

Posted on August 17, 2011 by Jeffrey Smith

Before you start crying about how your website is getting traffic but few fail to act,  consider that word choice is imperative to coral passerby’s to take action.

Put simply, if your pages lack verve when a visitor arrives (regardless of WHAT keyword they used to get there), then you are only asking your audience to [...]

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Posted in action verbs, Action Words, advertising do's and dont's, How To Reference Material, marketing message, message match | Comments Off

Rankings, Conversions and SEO Accountability

Posted on July 21, 2011 by Jeffrey Smith

When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job.
SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, focus or a strong call to action or [...]

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Posted in Action Words, call-to-action, Conversion Rate Optimization, Landing Page Optimization, Search Engine Optimization, SEO | Comments Off