Category Archives: Choosing Keywords Help

Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we’ve seen vast improvement in Google’s ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by changing the way you conduct keyword research. Following these tips will also strengthen your website’s content. Continue reading →

When you added a search box to your website, you no doubt hoped it would help visitors find exactly what they’re looking for. As a side benefit, you probably discovered that doing analytics on your site search revealed what your searchers want to read. But there’s another way to look at your site search analytics that could help both you and your visitors. Continue reading →

Some possible keyword research resources sit so out in the open that they get overlooked. Such is the case with YouTube. This free video site, by turns entertaining and educational, provides a treasure trove of keywords. Continue reading →

To a business owner, keyword research can seem like a waste of time. You already know the important keywords for your field, right? So why not start building your website based on ranking for those terms? Well, it’s never that easy. Continue reading →

Hey chicks and hep cats, turn off your eight-track while I give you some groovy advice guaranteed to make your site more popular than a woodie owner on the beach. Here’s a hint: if you haven’t updated your keywords since your website went live, you might sound almost as out-of-date as I just did. That’s the last thing you want to do. Continue reading →

If you’ve been following my articles on keywords over the past month or so, you already know that you need to consider a ton of factors when you choose the keywords you wish to target. Here’s a factor you probably wish you didn’t have to think about: who else is targeting them. Continue reading →

There are layers and nuances to keyword research that site owners and sometimes even SEOs fail to consider. One potential hazard is keyword misalignment. It could lead to a high bounce rate and poor conversion rate on keywords you think should be your prime moneymakers. Continue reading →

Maybe it’s a misconception based on SEOs telling clients they need to rank highly in Google for certain keywords. So if you’re talking about keywords, that means you’re trying to rank for several one-word search terms, right? Wrong. Continue reading →

When you do your keyword research, you take pains to choose keywords that best represent what you’re offering. You hope that someone searching with those keywords will convert. But you need to do more than hope. You need to think like a searcher. Continue reading →

When starting keyword research and choosing keywords to target, many site owners look at one factor above all others: popularity. Keywords that garner the most searches, so the thinking goes, will also attract the most traffic, which will lead to the most possible conversions. Unfortunately, it’s nowhere near that simple. Continue reading →