Category Archives: Conversion Rate Optimization

Rankings, Conversions and SEO Accountability

Posted on July 21, 2011 by Jeffrey Smith

When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job.
SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, focus or a strong call to action or [...]

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Posted in Action Words, call-to-action, Conversion Rate Optimization, Landing Page Optimization, Search Engine Optimization, SEO | Comments Off