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Category Archives: Google Adwords
Paid Search & Analytics Tips & Takeaways | SMX London 2012
Yesterday at SMX London was full of information and handy tips on Paid Search and Analytics. There were four sessions: Winning The Click: Creating Great Paid Search Ads – giving …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Paid Search & Analytics Tips & Takeaways | SMX London 2012
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Posted in conferences, Google, Google Adwords, google analytics, ppc, website analytics
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Near Miss or Near Perfect? New Match Behaviour Coming to Google
Google announced new matching behaviour just over a week ago, nicknamed ‘near exact and phrase’: exact keywords will match misspellings and ‘close variants’, and phrase keywords will cover searches containing …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Near Miss or Near Perfect? New Match Behaviour Coming to Google
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Posted in Google Adwords, ppc
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5 Ways to Optimise Your PPC Keyword Research
I was in the process of performing an overall account-level audit on a client AdWords account; keyword research – or keyword auditing – was an integral part of this process. …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 5 Ways to Optimise Your PPC Keyword Research
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Posted in Google, Google Adwords, keyword-research, ppc, search engine marketing
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AdWords Automation Advice: Advantages and Annoyances
Full-blown bid automation tools are available, but they can cost too much for many businesses. But there are forms of automation available for free in AdWords. These could save you …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. AdWords Automation Advice: Advantages and Annoyances
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Posted in Google Adwords, ppc
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The Art of Setting Facebook KPIs
The real value of internet marketing is in the ease of setting up analytics by communication channel, measuring performance of campaigns and thereby directing/redirecting valuable marketing budget toward campaigns that …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. The Art of Setting Facebook KPIs
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Posted in facebook, Google Adwords, online marketing, ppc, Project Management
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What’s Going On with the Google Display Network?
Google keeps making updates to the Display Network – so what’s going on? Display Network Tab The main change is that AdWords is collecting Display targeting options under one new …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What’s Going On with the Google Display Network?
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Posted in Google Adwords, ppc
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8 Best Ways to Find Negative PPC Keywords
If your ads display on irrelevant searches, then either you get clicks and waste money (as the searchers are very unlikely to convert), or you don’t get clicks and CTR …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 8 Best Ways to Find Negative PPC Keywords
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Posted in Google Adwords, negative keywords, ppc
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59% Say ROI from Google AdWords Remarketing Outweighs its Annoyance
Earlier in the week I ran a poll to ask if people thought Google AdWords remarketing was a great marketing tactic, or just annoying. There’s often many mixed opinions when …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 59% Say ROI from Google AdWords Remarketing Outweighs its Annoyance
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Posted in Google Adwords, ppc
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9 Ways to Sharpen Up Your Paid Search
If you’re already using paid search marketing, how can you improve your results? Here are nine tips for sharpening up your campaigns. Use conversion tracking & Google Analytics Which keywords …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 9 Ways to Sharpen Up Your Paid Search
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Posted in Google, Google Adwords, paid search, ppc, ppc tips, search, search engine marketing
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Online Advertising Gets Easier With Google AdWords Express
Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently … Read more Continue reading
Posted in Advertising, AdWords Express, Blog, Google, Google Adwords, News, ppc, small business
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