Category Archives: How To Reference Material

Organic SEO Tips to Grow Traffic, Sales and Rankings

Posted on September 22, 2011 by Jeffrey Smith

There is nothing I love more than researching a market, unearthing lucrative keyword verticals and building out a site.
Sure, there are a million and one ways to accomplish the same task, but despite the fundamental differences in approach there is a sequence that is repeatable, evergreen and transcends topical search engine algorithm revisions and works [...]

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It’s Not What You Say, It’s How You Say It!

Posted on August 17, 2011 by Jeffrey Smith

Before you start crying about how your website is getting traffic but few fail to act,  consider that word choice is imperative to coral passerby’s to take action.

Put simply, if your pages lack verve when a visitor arrives (regardless of WHAT keyword they used to get there), then you are only asking your audience to [...]

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Posted in action verbs, Action Words, advertising do's and dont's, How To Reference Material, marketing message, message match | Comments Off

The Difference Between Keyword and Market Research

Posted on March 31, 2011 by Jeffrey Smith

Sue Bell (CEO of Themezoom) shares powerful insights on how to value a keyword (based on thematic clusters) and how paid and/or organic search values are translated using the Krakken Vertical Online Market Tool.

In my 14 years of doing SEO, nothing even remotely compares to the power of the Krakken for literally entering and dominating [...]

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Posted in How To Reference Material, How to Value a Keyword, Krakken, SEO, Themezoom, What is the Value of a Keyword | Comments Off

How to SEO Your Website

Posted on March 24, 2011 by Jeffrey Smith

Have you ever wondered how to SEO your website by mapping themed keywords into a silo site architecture?
Today’s post will provide a very simple method for determining where a keyword fits into the hierarchy of a website and how to integrate it into a theme to create a self-perpetuating ranking juggernaut in no time.
First of [...]

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Posted in How To Reference Material, Keyword Site Architecture, SEO, SEO Youre Website, Theme and Silo Your Website, Theming Your Website Content, Tiering Your Site Architecture, Website Site Architecture | Comments Off