Category Archives: Main

Change.  It’s a word that we all hate yet have to adapt to throughout life. I hate change, but as a marketer I have to stay on top of any new technologies or updates that are thrown my way. Similar to Twitter and Facebook, Pinterest is finally… Continue reading →

When it comes to marketing on Pinterest the game has changed in the recent weeks regarding the recent algorithm change. In the past, it was possible to submit to your account every two hours and still make it to the category page. The category page is … Continue reading →

Welcome to the return of 97th Floor’s Content Fridays! If you haven’t met me yet, my name is Colby Almond and I like to think of myself as a ninja when it comes to turning boring things into traffic. If you work in a “boring” in… Continue reading →

This was an idea that came to me last night and I figured out this morning: how to tell a story on Pinterest. For content such as comics, DIY books, or instructions this could potentially be a game-changer. The idea was how to connect pins in a sequen… Continue reading →

There have been several posts in the last few days harping this message, so I just wanted to clear some things up about the intricacies of viral marketing. Indeed, Pinterest traffic isn’t valuable if you don’t know what to do with it. Dri… Continue reading →

If it’s not broke, don’t fix it. That was the case with the last Pinterest popularity algorithm. It was of elegant and fair design that prevented spam as well as promoted new content. Probably the most important factor in the old algorithm was the … Continue reading →

It has been a crazy last couple of months or really last 6 months. The biggest and most exciting transition for us was to move all of our services completely in house. Our SEO and link building services have been in house for years but our Social Depar… Continue reading →