Category Archives: marketing message

It’s Not What You Say, It’s How You Say It!

Posted on August 17, 2011 by Jeffrey Smith

Before you start crying about how your website is getting traffic but few fail to act,  consider that word choice is imperative to coral passerby’s to take action.

Put simply, if your pages lack verve when a visitor arrives (regardless of WHAT keyword they used to get there), then you are only asking your audience to [...]

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Posted in action verbs, Action Words, advertising do's and dont's, How To Reference Material, marketing message, message match | Comments Off