Category Archives: Search Engine Optimization Help

In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you want to sell to all of them, you need to write with their buying personalities in mind. Continue reading →

How do your website’s visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind, you can write effective content to optimize your site for the most likely goals. Continue reading →

How do your website’s visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind, you can write effective content to optimize your site for the most likely goals. Continue reading →

I very nearly titled this article “The Truth About Keywords in Title Tags.” I didn’t because I’m no longer sure that anyone has all of it. If you’re ready to rethink one of the most basic things you’ve ever learned about SEO, and stop simply reacting to Google, keep reading. Continue reading →

Search engine optimization for a large company or organization comes with challenges not typically encountered when doing SEO for small business websites. How do you get everyone on the same page, when SEO affects so many people and departments? This article will discuss some of the issues you should consider when performing SEO for a large client. Continue reading →

I’d never heard of Samantha Brick before last week, when her article for the Daily Mail in the UK went viral – as did its follow-up. Literally thousands of readers posted nasty comments and shared her article, while many journalists and bloggers shared their opinions from a variety of angles. Let’s take another look at what happened. Continue reading →

If you’ve been doing SEO for a while, you probably think you’re ranking in all the search engines that matter. But if you don’t have an app, a video, or a podcast — and even if you do — then there’s one you’ve probably overlooked. It gets hundreds of millions of searchers, and they stick around. It’s called iTunes, and it can help your business, no matter what it is, reach far more people in your target market than you might think. Continue reading →

Yesterday, I introduced you to Arrow Moving and Storage, a Colorado Springs moving company that ranks nearly as well as its competition in the search engines without buying AdWords ads. I showed you how they made good use of their blog and social sites. Today, I’m going to explain how they can do even better. Continue reading →

You probably realize that you can do more online to help your own local-based business, but you may not be sure where to start. Keep reading as we take a look at a local moving company’s efforts and provide plenty of advice you can apply to your own company’s web presence. Continue reading →

With practically everyone and their cat writing a blog these days, you need to distinguish yourself to get noticed. That can be difficult sometimes, but certainly not impossible. Keep reading for some tips to give your blog a better chance of getting found and read. Continue reading →