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Meta
Category Archives: website analytics
Paid Search & Analytics Tips & Takeaways | SMX London 2012
Yesterday at SMX London was full of information and handy tips on Paid Search and Analytics. There were four sessions: Winning The Click: Creating Great Paid Search Ads – giving …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Paid Search & Analytics Tips & Takeaways | SMX London 2012
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Posted in conferences, Google, Google Adwords, google analytics, ppc, website analytics
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Top Takeaways from the Search Firestarters Event on Attribution
Last Thursday was the first Search Firestarters event, hosted by Google and Only Dead Fish – and we were lucky enough to get an invitation. Here are our top takeaways! …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Top Takeaways from the Search Firestarters Event on Attribution
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Posted in conferences, website analytics
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EU Cookie Directive: What, Why, Who, When and How?
Like it or not, the deadline for complying with the EU cookie directive is drawing very close. No matter how nonsensical this law seems, the sad reality is that it’s …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. EU Cookie Directive: What, Why, Who, When and How?
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Posted in cookies, CRO, EU cookie directive, EU cookie law, google analytics, online marketing, SEO, website analytics
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Why SEOs should be conducting user testing research
‘Build websites for users, not search engines’ is the advice continually propounded by insiders at Google. As SEOs, we’re used to looking at websites and analysing how they would be …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why SEOs should be conducting user testing research
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Posted in CRO, user testing, website analytics
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30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change
* It’s this time of year again! In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares. People working …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change
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Posted in blogging, search, SEO, Social Media, website analytics
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Why is (not provided) My Most Popular Keyword in Google Analytics and How Can I Fix it?
While the search industry has been all abuzz with the bad news of Google SSL search, most average people might not even understand what happened. They may wonder “why is …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why is (not provided) My Most Popular Keyword in Google Analytics and How Can I Fix it?
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Posted in google analytics, website analytics
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SEO Metrics Everybody Can Use
As an SEO it is essential to report on the metrics that will show the progression of the project that you are working on. These reports need to provide the …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEO Metrics Everybody Can Use
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Posted in SEO, seo KPIs, seo reporting, website analytics
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How to Pass the Google Analytics Exam
* If you want to become qualified in Google Analytics, Google offer an online exam called the Google Analytics Individual Qualification. It’s a useful qualification to have when working with …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Pass the Google Analytics Exam
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Posted in Google, google analytics, how to pass the google analytics exam, SEO, website analytics
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Google Webmaster Tools: A Beginner’s Guide to Installation
In recent weeks I have set up Google Webmaster Tools for a number of different clients, some of whom wanted some documentation on how this could be done. Based on …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Google Webmaster Tools: A Beginner’s Guide to Installation
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Posted in Google, google webmaster tools, Tools, website analytics
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Why Not All Shopping Search Engines Have Lost in the UK Google Panda/Quality Update
Everybody is talking about content farms as if they were the only type of sites hit by the latest large Google update. That’s a very limited viewpoint. One of the most …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why Not All Shopping Search Engines Have Lost in the UK Google Panda/Quality Update
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Posted in Google, SEO, website analytics
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