Category Archives: Website Marketing Help

In the old days, black hat SEOs bought links from other websites to manipulate the signals seen by Google. The practice got them to the top of the SERPs – until the Panda updates. Now, some SEOs are buying “likes” and positive reviews instead. What does this mean for the future of search? Continue reading →

What can you do with a 90-year-old brand in a product category nobody wants to talk about? How do you appeal to young, hip customers who don’t want to be reminded that they need your product – or that their grandmothers used it? When that brand is Kotex, you find ways to break the usual mold of advertising and engage in social media. Continue reading →

An established website with regular visitors and a blog with a following face fewer difficulties building links than a brand-new site that no one knows exists. If you own a new site, chances are you need to build links. So how do you get started? Keep reading. Continue reading →

There is a lot of talk around the major blogs about inbound marketing. As a strategy, inbound marketing plain and simply rocks. Its easily the most superior method of marketing your business there is. The problem is that few people are bothering to explain what inbound mrketing is or giving you any sort of primer on how to do it — so thats what Im going to do now. Continue reading →

With so many blogs on the Internet competing for attention, what can you do to make sure that yours stand out? At the very least, you can try to avoid making mistakes. Better, you can take the tips that tell you what NOT to do and turn them around into things you SHOULD do. Continue reading →

I get emails and calls all the time from people asking me how they can get more traffic to their site. Often, in about five seconds of looking at their site and talking to them on the phone I come to one undeniable conclusion: the problem isnt that they arent getting enough traffic. It’s something else — something that they might not want to hear. Continue reading →

Is your website doing its job? Before you can answer that question, you need to know the answer to a different one: what, exactly, IS its job? Once you know what it’s supposed to do, you can consider the issue of how it does it. Continue reading →

When it comes right down to it, the best customers, those that are the easiest to “sell” your products or services to, are those that find you and decide on their own that youre the best in their field. They have decided, before they even contacted you, that they wanted to do business with you over and above any competition that you might have. People that come to you like that will nearly always be your best customers. The question becomes how to actually accomplish that. Continue reading →

Can you imagine paying $1,000,000.00 for a measly hamburger and soda? Is there any possible way that you would ever, for any reason, pay such an exorbitant sum? What I am going to do is prove to you that asking you to pay that amount of money for a hamburger would actually be a bargain. Im going to set up a situation where youll happily pay that much and more. Not only that, but Im also going to explain why you might be focusing on all the wrong things with your marketing efforts. Continue reading →

Facebook may not replace your website or other ways of getting the word out about your business, but it supplements them well. For some purposes, it works even better than e-mail. Why? It’s a matter of attitude – not yours so much, but the attitude of your customers. Continue reading →