| Designing Online Identities: Sucessful Graphic Strategies for Brands on the Web | 
 enlarge | Author: Clay Andres
Publisher: Rockport Publishers
Category: Book
List Price: $50.00
Buy New: $4.00
You Save: $46.00 (92%)
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Sales Rank: 1472904
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 192
Shipping Weight (lbs): 2.3
Dimensions (in): 11.4 x 8.7 x 0.8
ISBN: 1564968014
Dewey Decimal Number: 658.82702854678
EAN: 9781564968012
ASIN: 1564968014
Publication Date: September 1, 2002
Availability: Usually ships in 1-2 business days
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Product Description
Brand-loyalty is the holy grail of business everywhere?and that business is increasingly e-business. What makes an on-line brand strong? What are the potential pitfalls and untapped power sources for designers of on-line brands? How do you translate an existing brand to the world of the Internet? This book gets to the bottom of the secrets of brand design and explores the graphic techniques that help make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, this book makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the consumer results in repeat business. Thus, good graphic design equals good business. The selection of case studies will be subdivided into chapters, each covering a different scenario. Each case study will be illustrated with the online logo, offline logo (if applicable), and screen shots of the website. There may also be sketches, or other materials illustrating the brand.
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