| Selling Graphic and Web Design | 
 enlarge | Author: Donald Sparkman
Publisher: Allworth Press
Category: Book
List Price: $24.95
Buy New: $12.14
You Save: $12.81 (51%)
Buy New/Used from $9.98
Avg. Customer Rating:   (1 reviews)
Sales Rank: 91877
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 3
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.5
Dimensions (in): 8.9 x 6 x 0.7
ISBN: 1581154593
Dewey Decimal Number: 381.456862252
EAN: 9781581154597
ASIN: 1581154593
Publication Date: October 4, 2006
Release Date: October 4, 2006
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Expert guidance on selling graphic design, in print and online * New edition of a classic
* Up-to-the-minute advice on selling to Internet clients
* Get top clients and keep them Attract today?s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman?s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client?s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field.
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| Customer Reviews:
Great Information - Rough Editing August 10, 2007
7 out of 8 found this review helpful
I would have given this book 5 stars had it not been for numerous editing blunders. The information is outstanding.
Donald Sparkman helped clarify several legal situations with which the design industry can be faced. Of particular interest was the Chapter on Trade Customs. Although, I'd never rely on them solely, it's good to know they're there.
Although this book focuses on selling design, it does a great job discussing the business aspect of the industry... the legal stuff that I may have never considered. You won't find this kind of information in Design oriented books (It's not a design reference, by any stretch of the imagination).
If you can see past the editing issues, you'll have yourself a valuable business reference if you get this book. I also recommend Jim Smith's "How to Start a Home-Based Web Design Business", if you're looking for ways to keep your design firm in the black.
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