| Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design | 
enlarge | Author: John Heartfield Publisher: Rockport Publishers Category: Book
List Price: $40.00 Buy New: $39.97 You Save: $0.03 (0%)
Buy New/Used from $17.00
Avg. Customer Rating:   (2 reviews) Sales Rank: 608689
Languages: English (Original Language), English (Unknown), English (Published) Media: Hardcover Number Of Items: 1 Pages: 160 Shipping Weight (lbs): 2.2 Dimensions (in): 11.4 x 9.3 x 0.7
ISBN: 1592530532 Dewey Decimal Number: 658.8720285572 UPC: 080665305320 EAN: 9781592530533 ASIN: 1592530532
Publication Date: May 1, 2004 Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description Although it may seem like everyone has a website these days, this in not 100 percent true. Small companies with and without websites struggle with 2 main design issues: What should be on my website and how do I organize and build a website that will be effective for my business? This book provides answers to these questions and specifically addresses the fact that although a website is not for every company, it can be a cost-effective tool for small companies who do not have a big marketing budget or large distribution networks. This book will help small companies sculpt their content and build navigation systems that meet their specific needs and maximize the site?s potential.
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| Customer Reviews:
  Covering the basics from devising effective home pages October 9, 2004 3 out of 10 found this review helpful
Small companies with or without sites often struggle to decide what business - if any - should be offered or conducted on the net, and how a business can build the most effective web site. Enter John Heartfield's How To Make Your Small Business Website Work: the subtitle is 'Easy Answers to Content, Navigation and Design' and chapters to just that, covering the basics from devising effective home pages and automated navigation to stressing simplicity and consistency between pages. Plenty of web site examples demonstrate good versus bad site structures.
  Incredibly helpful May 20, 2004 6 out of 9 found this review helpful
Mr. Heartfield's broad fund of knowledge regarding this subject and his easy-to-read writing style made this book not only useful, but an enjoyable read. Lots of great ideas regarding structuring my website. Big bang for the buck. Highly recommended.
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