| Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You! | 
 enlarge | Authors: Robyn Freedman-spizman, Rick Frishman
Publisher: McGraw-Hill
Category: Book
List Price: $19.95
Buy New: $9.72
You Save: $10.23 (51%)
Buy New/Used from $8.51
Avg. Customer Rating:   (17 reviews)
Sales Rank: 399229
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 192
Shipping Weight (lbs): 0.8
Dimensions (in): 8.1 x 5.3 x 1
ISBN: 0071545190
Dewey Decimal Number: 650.1
EAN: 9780071545198
ASIN: 0071545190
Publication Date: March 25, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name. Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to: - Envision your success
- Find your unique edge--and sharpen it
- Know your customer
- Apply to the present what you learn from the past
- Create alliances
- Hire people smarter than you
- Spread the word
- Stay hungry
- Put people first
Using Robyn and Rick's Winning system to systematically build a personal brand will boost the profitability of your business. Not through some ?magic formula,? but a carefully crafted program that takes into account the wisdom and secrets of hundreds of people who have achieved WOW success.
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| Customer Reviews: Read 12 more reviews...
 Awesome book! November 26, 2008
I had expectations for this book and I was not disappointed. A lot of useful
ideas, an easy read, and good examples of success stories. This book was
fun to read, and I am already reading it for the second time! I will make a
point of researching the authors other works (books, websites, etc.). This book
is worth the money. I already have new ideas and have made worthwhile changes
to help my business ideas get on track. It all makes sense once you read it
and contemplate and use the information within the book. For someone who does not
have a lot of knowledge or experience with marketing, a great starter book
in my opinion!
"WOW" great book! July 22, 2008
This book is a "WOW!" Very insightful and full of interesting facts. After reading this book I have implemented some of the suggestions and found them to actually work. I want to thank the author Robyn Spizman for writing yet another great book.
An inspiring book about branding July 15, 2008
I had the pleasure of meeting Robyn Spizman at a convention where she was speaking about this book. She had an infectious smile, and I liked her immediately. Her joyful spirit shines through her writing. Comments such as, "Assume there's a solution and you'll find one," are reminders that business momentum begins with correct thought.
While you may not uncover the exact formula for finding your "edge" in this book, what you will discover are countless examples of those who have, through preparation, talent, and often a touch of serendipity, succeeded in distinguishing themselves from the commercial herd. (You'll also learn how the Heimlich maneuver became popularized!)
"What do you have in common with a Sweet Potato Queen?," this book asks. Well, Jill Conner Browne (The Sweet Potato Queen) and I are both humor authors. But she has a tiara and a quirky title (along with several best selling books to her credit), and I have . . . ?
This book has been my call to action. I'd recommend Where's Your Wow? to anyone who's seeking to position his or her product or service in today's highly competitive marketplace.
Get your Wow! on July 6, 2008
I just read this book and I know just about as much as anyone can know about marketing. I still took many notes and marked pages. I would suggest this book even if you are a seasoned marketer, there is something for everyone here! Many good ideas and real life examples.
 Very motivating! June 15, 2008
1 out of 1 found this review helpful
I find this book to be an easy read. In my business, which is service oriented, the information really applies and reaffirms my business model and philosophy.
I would recommend for any small business, retail or service.
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