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| Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method | 
 enlarge | Authors: Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
Publisher: Wiley
Category: Book
Buy New: $54.99
Buy New/Used from $54.99
Avg. Customer Rating:  (17 reviews)
Sales Rank: 24010
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 3
Number Of Items: 1
Pages: 500
Shipping Weight (lbs): 1.9
Dimensions (in): 9.4 x 6.1 x 1.4
ISBN: 0471698687
Dewey Decimal Number: 300.723
EAN: 9780471698685
ASIN: 0471698687
Publication Date: October 12, 2008
Availability: Usually ships in 1-2 business days
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Product Description
For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. The Third Edition presents thoroughly updated and revised information about all aspects of survey research and features expanded coverage of online surveys. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions.
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| Customer Reviews: Read 12 more reviews...
 "The mail survey bible" October 21, 2008
This is a great book to have handy when thinking about and doing surveys. Unfortunately, it reads a little dated (already), especially when dealing with electronic media. May be worth waiting for the next edition to get a more contemporary approach to web-based surveys.
 a good book for research methodology September 30, 2008
This book used to be commend by a lot of professors teach how to do the research, and now the new version has add many new cases keep up with the change of the world and then become more useful to us.
Great for students May 11, 2008
I read this book for a grad class in survey research methods. It's easy to read, if a little dry. Most of the example surveys come from Dillman's work, and a greater mix of the topics of the example surveys would be nice. I would definitely recommend it to students and professors who are teaching classes in this topic.
Classic survey methods text July 7, 2007
2 out of 2 found this review helpful
For anyone who conducts online surveys, especially academic researchers, this is an essential text. Dillman's text is far superior to The Survey Kit by Arlene Fink. The only criticism I would offer is that Dillman assumes researchers are designing their own online surveys rather than using commercially available websites such as Survey Monkey. I would contend that the majority of survey research is conducted on commercial websites. Although these websites are changing rapidly, I would like Dillman to address this subject as well.
Excellent Reference June 20, 2007
3 out of 3 found this review helpful
Overall there appears to be some confusion over the purpose of the book, but if you are trying to improve responses and design of the actual instrument, this book is excellent. If you need help figuring out sampling and the such, you aren't ready for the book.
There are many people who do still use paper surveys and even mail them and given it's in the title, it's a bit surprising reviewers found this absurd.
Perhaps more absurd are the complaints relating to how unscientific the work is. Dillman has published a great deal in the scientific literature on how to improve the quality of the data through better visual design. That is not saying he does not understand the importance of sampling. It does indicate the book he is going to write is going to assume you have very basic understanding of survey methodology and you are looking to improve the usability of a survey with the assumption in mind.
Dillman's research provides excellent guidelines for creating visual surveys that are likely to improve the accuracy and reliability of the responses. If that's what you are looking for, it's the best book on the subject and is grounded in the literature.
If you need a book on sampling, come back to this book later.
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