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| The Guerrilla Marketing Handbook (Guerrilla Marketing) | 
 enlarge | Authors: Jay Conrad Levinson, Seth Godin
Publisher: Mariner Books
Category: Book
List Price: $19.95
Buy New: $0.46
You Save: $19.49 (98%)
Buy New/Used from $0.46
Avg. Customer Rating:  (16 reviews)
Sales Rank: 153198
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 396
Shipping Weight (lbs): 1.6
Dimensions (in): 9.9 x 8 x 1
ISBN: 0395700132
Dewey Decimal Number: 658.8
UPC: 046442700139
EAN: 9780395700136
ASIN: 0395700132
Publication Date: November 19, 1994
Availability: Usually ships in 1-2 business days
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Product Description
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
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| Customer Reviews: Read 11 more reviews...
 this is NOT true guerilla marketing December 13, 2006
4 out of 5 found this review helpful
The authors' use of the term "guerilla marketing" is completely inaccurate. This book is about TRADITIONAL media -- guerilla marketing is the complete opposite. It was also written in 1994, before the advent of the commercialized Internet, so it's a very very very old school approach to advertising. It has some good information about traditional advertising for small businesses, but most of the reference information is way out of date. If you're looking for subversive, alternative approaches to marketing, read "Under The Radar" by Bond & Kirshenbaum instead.
 Timeless tactics for small businesses August 5, 2005
8 out of 9 found this review helpful
The beauty of this book is that most of the tactics inside it are as relevant and useful today as they were 20 years ago. I first got this book when my professor (a highly succesful multi-millionaire) recommended it to me. He said it was as good as any Marketing degree. Well I have my Marketing degree and would have to agree with him. The best promotional campaign is the one that costs the least but gets the most results. That is what you have here. This is especially helpful for small niche businesses. Those types of businesses can really take advantage of this book.
It is admittedly weak on the web side of things but I have never really found that to be a very useful avenue for anyone but the major players that can afford to buy costly advertising. No this is for small businesses that do most of their deals face to face.
Easy money August 4, 2005
1 out of 2 found this review helpful
This book is great. It's easy enough to follow for the complete layman but inciteful enough for the experienced entrepreneur. I would recomend this book to anyone with a business of their own or just a passion for sales and marketing.
original marketers April 17, 2005
2 out of 3 found this review helpful
there are countless copycat books on publicity and marketing. if you can't learn pr traditionally, then this is the next best thing. levinson and godin practices what they preach. both are well known around the world. their books are well known and classes are well attended. do not be fooled by others claiming they are pr experts when they are not well known or do not have any well known students or products.
 Too Old June 9, 2004
1 out of 9 found this review helpful
The information in this book is too old. Guerrilla Marketing is much better.
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