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| Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words | 
 enlarge | Author: Joe Vitale
Publisher: Wiley
Category: Book
List Price: $19.95
Buy New: $11.07
You Save: $8.88 (45%)
Buy New/Used from $11.07
Avg. Customer Rating:  (54 reviews)
Sales Rank: 7657
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 0.6
Dimensions (in): 8.9 x 5.9 x 0.9
ISBN: 0470009799
Dewey Decimal Number: 659.1
EAN: 9780470009796
ASIN: 0470009799
Publication Date: December 22, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Discover the secrets of written persuasion!
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers
"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook
"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion
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| Customer Reviews: Read 49 more reviews...
 Perfect Gift for Any Writer! November 16, 2008
Out of all the advanced writing classes I have been in, you would think I have heard it all - but this book actually gave me insights into all types of writing - not just sales letters.
Novelists, Journalists, Artists, College students, Sellers of all types - writers in general will enjoy this book.
There was a bit too much repeating for my taste, but most of the information was worth the review!
Erica Graham
[...]
BTW - if you are getting this book for marketing purposes and are trying to get started selling online - check out The 'e' Code by Vitale and Jo Han Mok.The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly---Using Only Email
How your words can lead to wealth October 31, 2008
Firstly let me declare my bias. Dr Joe Vitale wrote the forward to my book 'Bare Knuckle Selling' so understandably I cannot describe myself as a neutral reviewer! However I am a sales consultant, professional speaker on persuasion and an experienced copywriter.Therefore I understand the importance of language in the field of persuasion. If you want to learn more about how to persuade people using language then this book will be very valuable to you. I have read a lot (and I mean A LOT!) of books on copywriting and would strongly recommend you add this book to your library. You will find chapter: 45 "30 ways to write a hypnotic headline" very useful as if you don't grab the reader with your headline then your copy is dead in the water! You should also consider that Dr Joe has sold millions of dollars worth of products using his copywriting ability so he is obviously someone worth learning from.
Simon Hazeldine Author of 'Bare Knuckle Selling', 'Bare Knuckle Negotiating' and 'Bare Knuckle Customer Service'.
 Waste of money October 8, 2008
1 out of 1 found this review helpful
I am disappointed with this book - boring which seems to be Joe Vitale's style - as much as I thought I liked him - I am starting to agree that although he might have had the right idea when he began - he is losing it in greed and glitz.
Usefull, Creative, Inspiring September 24, 2008
2 out of 2 found this review helpful
I picked up this book because I wanted some new ideas for a sales letter I was writing. I have experience as a writer and I've written sales letters/material before. However, I wanted to refuel my idea generator and that's what I got. Hypnotic Writing. It gave me exactly what I was looking for, a fresh way to look at my own style, my subject and my clients. I enjoyed the approach Mr. Vitale took in this book: short snippets (chapters) that generate ideas. I read the whole book and took 9 pages of notes in 3 hours. The notes that I compiled were easily turned into one of the best letters I have ever written. The feedback I have received has been very positive and the so far the sales-conversion on it has been in the low teens, (Not bad, in fact, I'm really happy with it)
Joe Vitale simply uses the Hypnosis metaphor along with actual hypnotic techniques to get his point across. I have read other reviewers that seem really dissatisfied with that issue, I am not sure why. I have also read other reviews that thought the book could have been condensed and I agree, to a point. There was some fluff, but no worse than 99% of other books. Yes, Joe Vitale writes about his own work and references customers and projects he has worked on. This is a notoriously bad trait most information/direct marketers do. On the other hand, as writers; aren't we supposed to write about what we know best? That would be ourselves, I hope.
Pound for pound, this book did exactly what I wanted it to do and I got great results from it. When compared to other direct marketing books, the issue I appreciate most is that it is self contained. What I mean is, it isn't a sales letter disguised as a book. My pet peeve is reading a book only to find out that you have to buy other services from the authors to accomplish your goals. Sure, Vitale self-promotes, but this book is a means to an end in it self, you don't have to buy anything else from him to accomplish your writing goals.
This book produces great ideas and it does it quickly. I would give it five stars if it had a little less filler.
Good Title that lacks meat to feed the need June 25, 2008
3 out of 4 found this review helpful
Let me sum this up quickly. Imagine you want to learn the words and techniques to write in a hypnotic way. You believe this book to be that means. Upon reading this you suddenly realize it is only good to help you identify but not actually write. This sums it up.
Imagine buying something to learn to write better. Realize it would be Ben Bova's book as well as Orson Scott Card's. They are proven writers with best sellers. No flashy titles but I realize you want meat to feast on not air. Ignore the title but get your good feed from proven people who will truly teach you. There is another book called "Conversational Hypnosis" it is geared to the sales person but is very good. Use many sources to learn writing and hypnosis. Then combine them. "Conversational Hypnosis" is about as close to what this book claims to be as any truly are.
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