| The Big Red Fez: How To Make Any Web Site Better | 
 enlarge | Author: Seth Godin
Publisher: Free Press
Category: Book
List Price: $11.95
Buy New: $6.61
You Save: $5.34 (45%)
Buy New/Used from $6.28
Avg. Customer Rating:   (53 reviews)
Sales Rank: 52984
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1st Fireside Ed
Number Of Items: 1
Pages: 112
Shipping Weight (lbs): 0.4
Dimensions (in): 8.5 x 5.5 x 0.3
ISBN: 0743227905
Dewey Decimal Number: 005.72
EAN: 9780743227902
ASIN: 0743227905
Publication Date: January 15, 2002
Availability: Usually ships in 1-2 business days
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Product Description
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
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| Customer Reviews: Read 48 more reviews...
 Is your web site turning away customers? FInd out! May 11, 2008
This is a book for business owners, decision makers, people who hire Web designers, Web designers and people who think they're Web designers. The Web is full of sites that are beautifully coded, full of glorious graphics, very flash-y, and are impossible to use. Find out if your Web site is scaring away customers, supporters, donors and others you want to attract. Seth Godin, former marketing director at Yahoo.com, tells you in plain English how to avoid the most common - and some not-so-common - Web design mistakes and build Web sites that work for you and your customers. Read this book today!
Insightful, Witty and Ahead of its Time! January 29, 2008
Unfortunately I didn't see this book when it first came out... it may have possibly saved me thousands of dollars in misspent Internet Marketing. Regardless, this book is still very relevant today in so many ways. It must be because as a marketing coach and consultant specializing in Internet Marketing, I still see far too many Web site owners making many of the same mistakes pointed out in this short yet power-packed book today... some 7 years after this book was written! This is a must read for anyone who either currently owns, or is considering owning a Web site to market their business.
 Bad, bad Epson! November 8, 2007
It took me about 20 minutes to read this very small book. It points out several examples of bad web pages and bad user experiences - repeatedly with Epson, and all pretty much common knowledge. Most of the problems discussed are huge glaring problems, not the subtle ideas that make a good site great. Part of the problem with this book is that it's age is showing. I don't recall seeing a single css based site. They look like primitive HTML. I think that now people have grown beyond most of the problems he discusses. The book wasn't expensive, didn't take much time to read, and I probably did get something out of it, although at the moment I'm not sure what. I forgive this author because of his other work, which I've found, for the most part, to be excellent.
A "Keep-It-Simple-Stupid" Approach to Web Usability October 30, 2007
Godin does it again. This time, throwing his big red fez into the realm of web usability. He follows the simple formula of showing us page after page of webpage examples. After a bit of this healthy bombardment, we see clearly that so much can be streamlined. For professionals, he makes us aware of the nuisances we create for our users with our clunky, unfocused pages. A good companion to the book, "Don't Make Me Think". Highly Recommended even at this late date of 2007.
Timeless "oldie" August 14, 2007
Books on websites are usually old before they come out.
Not this one.
Seth has recorded the timeless thinking behind websites. The thinking that will never change and will help you create brilliant stuff.
No other book does this, not this way, not this sharp, short and bold.
It's a short book, but longer isn't needed. You get it at the first pages. The rest is to drill in into your system.
Brilliant book. Brilliant author by the way (check out his video's that roam around on the web and you'll know this book is great).
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