| Web Systems Design and Online Consumer Behavior | 
 enlarge | Creator: Yuan Gao
Publisher: Idea Group Publishing
Category: Book
List Price: $89.95
Buy New: $55.33
You Save: $34.62 (38%)
Buy New/Used from $55.33
Avg. Customer Rating:   (1 reviews)
Sales Rank: 2057527
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 346
Shipping Weight (lbs): 1.9
Dimensions (in): 10.3 x 7.2 x 0.9
ISBN: 1591403278
Dewey Decimal Number: 381.142
EAN: 9781591403272
ASIN: 1591403278
Publication Date: October 2004
Release Date: March 22, 2005
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
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| Customer Reviews:
Not for the Experienced January 5, 2007
This book is not really for someone who has any experience in the world of online sales. With over 5 years experience in this field, I really did not learn anything new from this book. I could see a beginner finding use from what is discussed in this book, but if you already have experience with eCommerce, this book is not for you.
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