| Successful High Tech Product Introduction | 
 enlarge | Author: Brian P. Senese
Publisher: Artech House Publishers
Category: Book
List Price: $85.00
Buy New: $29.93
You Save: $55.07 (65%)
Buy New/Used from $29.93
Avg. Customer Rating:   (1 reviews)
Sales Rank: 2314073
Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 312
Shipping Weight (lbs): 1.5
Dimensions (in): 9.5 x 6.1 x 1
ISBN: 1580532896
Dewey Decimal Number: 658.575
EAN: 9781580532891
ASIN: 1580532896
Publication Date: December 1, 2001
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
This text addresses the back end of an aggressive product development cycle from a project management perspective. This comprehensive guide takes you, step by step, through a proven development process that helps you successfully bring products to newly emerging commercial markets. The book covers critical elements used in structuring a development programme including integration planning and execution, system test strategies for product characterization, and early deployment activity necessary in securing marketshare. The focus is on insuring business success by planning product development in such a way as to support aggressive deployment, while successfully managing customer expectation. This resource gives you the tools necessary for regaining project control, turning it around, and delivering tested products to the marketplace before the competition. A CD-ROM containing management software based upon Microsoft Access 2000 to further assist in making any project a success, is included with the book.
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| Customer Reviews:
A Development & Testing Book, Not for Marketers July 5, 2006
This book would be more accurately titled, "Managing Successful High-Tech Product Development and Testing" because that is the focus of the content. The broader corporate & marketing activities involved in a product launch are not covered at all. For this book's target audience of developers & testing managers, the content seems to provide an adequate introduction to activities & challenges.
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