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| A Comparative Study of Research Methodology: A comparison of paper based surveys delivered viadirect mail with web based surveys delivered viaemail using a sample population of engineers. | 
 enlarge | Author: William Lightfoot
Publisher: VDM Verlag
Category: Book
List Price: $91.28
Buy New: $73.55
You Save: $17.73 (19%)
Buy New/Used from $73.55
Media: Paperback
Number Of Items: 1
Pages: 138
Shipping Weight (lbs): 0.5
Dimensions (in): 8.7 x 5.9 x 0.4
ISBN: 3639071395
Dewey Decimal Number: 501
EAN: 9783639071399
ASIN: 3639071395
Publication Date: August 8, 2008
Release Date: August 8, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The Internet has become a powerful tool for gatheringdata, communicating, and processing of transactionsglobally. It has also become a major market researchtool used by commercial market research firms todistribute surveys to various populations. Researchto date has focused on comparing response rate,response speed, and cost of direct mail andelectronic mail delivered surveys. This bookpresents and discusses the results of a researchstudy that directly compares response rates andresponse distributions to self-administeredquestionnaires delivered to a population of designengineers using both direct mail and electronic maildelivery media. Additional information is presentedthat discusses tests of the effects of credentials,and incentives on response rates for direct mailsurveys.
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