| B2B: How to Build a Profitable E-Commerce Strategy | 
 enlarge | Authors: Michael Cunningham, Michael J. Cunningham
Publisher: Basic Books
Category: Book
List Price: $27.00
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Avg. Customer Rating:   (14 reviews)
Sales Rank: 1900423
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 205
Shipping Weight (lbs): 1.2
Dimensions (in): 9.6 x 6.6 x 0.8
ISBN: 0738203343
Dewey Decimal Number: 658.84
EAN: 9780738203348
ASIN: 0738203343
Publication Date: November 1, 2000
Availability: Usually ships in 1-2 business days
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Product Description
In B2B, it?s not a matter of winning or losing?it?s getting into the game that matters.Companies on the Internet fast track are buzzing about the unquestionable potential of B2B e-commerce. And why not? Reliable estimates suggest that trillions of dollars will be transacted over the Web in the next few years?and the bulk of that will occur in the business-to-business space. For all of the discussion, however, this vast frontier of Internet commerce is still unexplored by most companies with the potential to profit. They simply don?t know how to move beyond the hype to get started.B2B provides the first definitive blueprint for creating a profitable business-to-business Web strategy. It describes phenomenal B2B success strategies such as those used by VerticalNet, Travelocity, and Cisco, and details smaller operations moving into the B2B market to illustrate how any company can navigate this space. Michael Cunningham, a leading expert in B2B strategy and technology, breaks this previously cryptic topic down into actionable steps. B2B, Cunningham explains, is as old as business itself?what is new is the speed at which new and more efficient business connections and services can be made. He describes specific ways B2B cuts transaction expenses, aggregates buying power, and exploits the efficiencies of single and specialized markets. Not to be missed, B2B is the first book to provide a how-to game plan for succeeding at the greatest opportunity yet in online business.
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| Customer Reviews: Read 9 more reviews...
Thorough and useful information January 27, 2006
Michael J. Cunningham, founder and CEO of the Harvard Computing Group, has provided strategies and best practices to launch a business-to-business E-Commerce solution for your organization. Financial transfers, online exchanges, auctions, delivery of products and services, supply-chain activities and integrated business networks are all examples of B2B e-commerce. Business-to-business E-commerce is a rapidly growing market. The author guides you through the process from transforming an intranet into an extranet, using portals and digital procurement systems, finding partners, selecting applications and software and finally designing architecture and infrastructure for a B2B business. He has also included a list of best practices used by successful B2B E-commerce companies.
 Update on the first edition October 1, 2002
The revised and updated version of B2B (paperback edition) reflects the changes in the market since the first version was published. As the author of the book, I would like to thank both the input from the press, editors, industry analysts and users of B2B technologies for their experiences and knowledge to keep this title current. I hope that others still find this a useful blueprint for the development and delivery of their stategies.
B2B - Bible. April 18, 2001
3 out of 4 found this review helpful
Charles Stevens, this is possibly the best B2B book I have ever read. Cunningham provides a clear-cut approach to B2B business. He clearly defines differences and avoids excessive jargon making this book ideal for the experiences business professional or anyone new to the field. It was key in developing the fundamentals and our approaches of our own corporate B2B plan. As sacrilegious as it may be this book has been our B2B Bible. 75% of business - to - business transactions for computers, electronics, and storage are done online. There is a need to develop B2B commerce, improving systems and methods are crucial. People and corporations are hesitant about investing in the Internet because of the current tension in the ecommerce market highlighted by the media. Let it be understood that the failings of high-profile corporations should not be a reflection on the B2B market. Even considering this media-driven pseudo-bear market the estimated revenue from B2B business for 2004 exceeds 3 trillion dollars. Pick up this book, at the very least flip through it at the bookstore (and take notes).
B2B: It's about creating value April 12, 2001
1 out of 1 found this review helpful
Many organizations today are focused on the bad news in the B2B markets. Failing exchanges, dot com crashes and vendor and consulting layoffs. In my experience, B2B is and will be a potent weapon the the development and optimization of business processes and technology to support new and better ways of conducting business. Collaborative technologies, widespread affordable communication and faster to implement solutions will allow winning firms to take the lead in this segment of the market. While some start-ups have failed, most are because they were not adding enough value to their clients and partners in the first place. B2B technology, tools and platforms are providing the opportunity for organizations to improve and optimize their position in the market. There are good examples of start-ups, existing businesses and others moving to leverage the Internet sprinkled throughout this book. Winning strategies are built by companies following good business practices and being innnovative in their approach to the market. This book was obviously created as a blueprint for individuals and organizations that are looking for a path through this maze. The examples are based on strategies that have worked and produced excellent results for the firm's using them. Like all technologies and strategies there are winners and losers. Emulating winners is still the best way that we know to reduce risk at the early stages in the marketplace. This book helps others achieve this goal, by providing guidance on the good, bad and the ugly of this complex subject. An powerful and comprehensive read.
An Informative Guide to B2B April 9, 2001
1 out of 1 found this review helpful
I was extremely pleased with this informative book. Cunningham clearly explained the ins and outs of B2B in a clear and thourough fashion, making this book a great guide as to how to improve B2B strategy most effectively. It was a superb introduction to B2B strategy, as Cunningham was able to address the many issues associated with B2B and instruct on the best ways to use B2B to the advantage of your business. A comprehensible guide to understanding the newest revolution in international commerce. Great as an introduction for those new to B2B, as well as a guide for experienced business professionals looking for a tool to enhance their commerce.
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