| The Age of E-Tail: Conquering the New World of Electronic Shopping | 
 enlarge | Authors: Alex Birch, Philipp Gerbert, Dirk Schneider, Pillip Gerbert
Publisher: Capstone Publishing
Category: Book
List Price: $24.95
Buy New: $1.33
You Save: $23.62 (95%)
Buy New/Used from $1.33
Avg. Customer Rating:   (3 reviews)
Sales Rank: 4459099
Media: Hardcover
Number Of Items: 1
Pages: 344
Shipping Weight (lbs): 1.6
Dimensions (in): 9.6 x 6.4 x 1.1
ISBN: 1841120944
Dewey Decimal Number: 658.84
EAN: 9781841120942
ASIN: 1841120944
Publication Date: February 22, 2001
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
The Age of E-Tail shows how giants like Amazon.com and eBay dominate the e-tail space and helps aspiring e-tailers to use these lessons to create their own leadership position. Whether you are an entrepreneur, a retailer, a wholesaler or a service provider, The Age of E-Tail will help you develop the strategy and tactics you will need to prosper in the digital economy.
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| Customer Reviews:
 Dated Hype March 12, 2003
This book is completely dated. First published in 2000, this book is chock full of the internet marketing drivel that was typical of that era. Devoid of any relevant substance for the post dot-bust, I find most of this text reminiscent of the techno-babble speak heard all to often before the dotcom bubble burst.
 Best reading for an international view on e-commerce September 1, 2000
1 out of 1 found this review helpful
The book is very dense, but also really fun to read. If you want to get a perspective both on US and international examples, this is your best choice.
 Worth Reading May 28, 2000
4 out of 5 found this review helpful
Anyone considering a foray into online shopping will find Age of E-Tail a worthwhile read. The commentary is insightful in places. Useful summaries of each chapter are provided but are rather hard to read due to poor graphics.The authors focus is towards European shopping online, learning from and adapting US examples. As an internet professional based in Asia we are developing e-tail in multiple-languages and are perhaps more aware of cultural differences between online consumers. I also found E-Shock 2000 (De Kare Silver) a great analysis for would be e-tailers. The 2000 edition is an update on the original version from 1998 which at the time was a remarkable analysis of e-tailing.
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