| Marketing Management (13th Edition) | 
 enlarge | Authors: Philip Kotler, Kevin Keller
Publisher: Prentice Hall
Category: Book
List Price: $176.00
Buy New: $73.99
You Save: $102.01 (58%)
Buy New/Used from $73.99
Avg. Customer Rating:   (12 reviews)
Sales Rank: 275
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 13
Number Of Items: 1
Pages: 816
Shipping Weight (lbs): 4.1
Dimensions (in): 10.9 x 8.8 x 1.3
ISBN: 0136009980
Dewey Decimal Number: 658.8
EAN: 9780136009986
ASIN: 0136009980
Publication Date: March 6, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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| Customer Reviews: Read 7 more reviews...
 All good December 15, 2008
The book arrived on time and in great promised condition as it was bought new. Pleasant experience.
Fast reply!!! November 24, 2008
Fast delivery and fast email reply. I will definetly purchase my textbook from this seller again.
 I lose my course because of mistake to order my book in amazon.com November 23, 2008
0 out of 1 found this review helpful
I didn't receive my book and I lose 2500 USD which I paid for my course because I haven't the text book to follow my class. until now nobody from seller contact me and the only thing which I receive from Amazon was apologize letter ! maybe they will return my money but who can compensate the money and time which I spent for a graduated course without book ?
 Not good November 16, 2008
I purchased this book for a class, but it was made outside of the United States and is of very poor quality. In fact, some of the content was missing because whoever made this book added the same chapter in several times and omitted other chapters. Very unhappy with this purchase!
good textbook October 6, 2008
This book really helping for my class and poits out what I really missed and clearly information.
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