| MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card) | 
 enlarge | Authors: Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel
Publisher: South-Western College Pub
Category: Book
List Price: $54.95
Buy New: $36.65
You Save: $18.30 (33%)
Buy New/Used from $36.65
Avg. Customer Rating:   (3 reviews)
Sales Rank: 277
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 326
Shipping Weight (lbs): 2.1
Dimensions (in): 10.7 x 8.5 x 0.6
ISBN: 0324659806
Dewey Decimal Number: 380
EAN: 9780324659801
ASIN: 0324659806
Publication Date: February 14, 2008
Availability: Usually ships in 1-2 business days
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Product Description
MKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
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| Customer Reviews:
Great Marketing book! November 26, 2008
I am not a Marketing major but was required to take the class to obtain my degree. However, I thoroughly enjoyed reading this book. Not only was it an easy read, but it had a lot of examples that helped me learn the material. I would definitely reccommend this book!
MKTG 2 October 9, 2008
As an introduction for Marketing, this book is great. If purchased new, the book has access to online tools and interaction. It is laid out well, easy to read and full of examples that relate to and explain the vocabulary well.
Marketing September 21, 2008
0 out of 1 found this review helpful
This book is a wonderful tale about a boy and his turtle fighting through bad weather to make it to the North Pole to see Santa Claus and get him his wish list before its too late. Who am I kidding? That would be stupid. This is an amazingly interesting book that makes it very easy to learn Marketing. I would reccommend it to anyone takign Marketing or wishing to learn on their own.
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