| Practice of Public Relations, The (10th Edition) | 
 enlarge | Author: Fraser P. Seitel
Publisher: Prentice Hall
Category: Book
List Price: $146.67
Buy New: $93.50
You Save: $53.17 (36%)
Buy New/Used from $93.50
Avg. Customer Rating:   (12 reviews)
Sales Rank: 2685
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 10
Number Of Items: 1
Pages: 480
Shipping Weight (lbs): 1.9
Dimensions (in): 9.9 x 7.9 x 1
ISBN: 0132304511
Dewey Decimal Number: 659.2
EAN: 9780132304511
ASIN: 0132304511
Publication Date: August 6, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Long admired as the ?practitioners? Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of ?publics? and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.
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| Customer Reviews: Read 7 more reviews...
THIS WAS A GIFT January 3, 2009
This was a gift for a lady friend of mine who needed it for a college course. She said that the price I paid was the best around that she could fine even on the internet. She did tell me that it was not a easy book to read at first but then later the reading was interesting for her.
TO THE POINT November 21, 2008
I think one of the best ways to get to know the world of PR. To the point at each chapter, with numerous examples & case studies, offering a theoretical base and also a successful real life approach.
Just as Promised October 5, 2005
0 out of 8 found this review helpful
The book arrived in a timely manner and it was in the condition that I expected. I would order from this vendor again.
 Expensive and Confusing September 17, 2005
4 out of 6 found this review helpful
The layout and language of this extremely expensive textbook, written by one of the most seasoned and successful PR practitioners, unfortunately makes this book almost unreadable. Not only is it completely boring, but the language makes the topics seem very vague and disconnected from practical PR practice.
Chapters in this book are much too long. One can infer from the title of the book that it will cover PR practice in great detail, however, the most important topic the book covers "the execution of public relations" only gets 112 pages of a nearly 600 page book.
Practical Public Relations at its best! August 9, 2003
12 out of 14 found this review helpful
I've been using this book for about a year, as a professor teaching Public Relations. I like it, and the students always say it's a great book. It has just enough theory, plus a lot of practical application. The high point, and what students like best, is the series of case studies. There's one in each chapter, 20 in all. I know from personal experience, having spent 15 years as a "PR Man," before turning professor, that these cases are real-life examples of what to do, and especially, what not to do! Entertaining and interesting, while still being an excellent text. Much better than other books sometimes used for Public Relations courses.
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