| Cutlip and Center's Effective Public Relations (10th Edition) | 
 enlarge | Author: Glen Broom
Publisher: Prentice Hall
Category: Book
List Price: $132.00
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Avg. Customer Rating:   (10 reviews)
Sales Rank: 38126
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 10
Number Of Items: 1
Pages: 504
Shipping Weight (lbs): 2
Dimensions (in): 9.9 x 8 x 0.4
ISBN: 0136029698
Dewey Decimal Number: 659
EAN: 9780136029694
ASIN: 0136029698
Publication Date: October 18, 2008
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Product Description
Effective Public Relations, 10/e, presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This ?bible? of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the ?bible of public relations,? the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
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| Customer Reviews: Read 5 more reviews...
 Effective Public Relations textbook review January 11, 2007
This is a very good text for an overview of public relations, and is one recommended by PRSA as a text which covers all of the areas on its APR exam. The divisions within each chapter (subheads, etc. which are in blue) provide for more ease of reading.
Good Information For PR People January 4, 2007
1 out of 2 found this review helpful
The book has a great compilation of areas related to public relations. If you're new to the industry or are working in the industry and want to get some history, facts, and how to prepare a PR plan, get yourself the book.
 From a student's perspective... March 5, 2004
10 out of 17 found this review helpful
Last year, I took an intro to PR class to see if I'd like it. I loved the class, but our text, Effective Public Relations, was another story. As a college student, I read a lot of textbooks. This one certainly is as they claim: a PR bible, full of essential PR knowledge. But dang if it wasn't the most stimulating, interesting read since late night phonebook reading. Even compared to other textbooks, it was a chore to read.
Thorough Public Relations Intro August 20, 2002
11 out of 14 found this review helpful
I must concede to being a fan of Cutlip's and Broom's work. I was deeply interested to see what they would update and change in this seminal work from their previous edition, most notably anything in the area of extremely cost effective public relations, especially as clients are demanding more and better public relations counsel for less money. While the 8th edition does not disappoint, nor does it rise above all expectations. For one who is a neophyte in the area, then I strongly suggest this work, as it provides one of the most comprehensive overviews of our industry that I have ever seen. For myself, I felt the book needed more coverage in the cost effective area. I found that coverage in Michael Levine's Guerrilla PR: Wired, which addresses the burgeoning need of attaining strong coverage without blowing the budget. Overall then, while I recommend this book, I cannot do so without some reservations. Nonetheless, I look forward to reading the 9th Edition.
Eat, Drink and Sleep P.R. July 29, 2002
4 out of 12 found this review helpful
Read this hand in hand with Michael Levine's "Guerrilla P.R." and "Guerrilla P.R. Wired", and you will even start to dream like a P.R professional!
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