| Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition) | 
 enlarge | Authors: Randy Bobbitt, Ruth Sullivan
Publisher: Allyn & Bacon
Category: Book
List Price: $76.40
Buy New: $67.23
You Save: $9.17 (12%)
Buy New/Used from $63.03
Sales Rank: 15928
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.9 x 0.7
ISBN: 0205569900
Dewey Decimal Number: 659.2
EAN: 9780205569908
ASIN: 0205569900
Publication Date: July 13, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process--the PIE chart--that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.
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