| Advertising and Integrated Brand Promotion |
 enlarge | Authors: Thomas O'guinn, Chris Allen, Richard J. Semenik
Publisher: South-Western College Pub
Category: Book
List Price: $204.95
Buy New: $19.94
You Save: $185.01 (90%)
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Avg. Customer Rating:   (1 reviews)
Sales Rank: 7488
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 4
Number Of Items: 1
Pages: 832
Shipping Weight (lbs): 4.3
Dimensions (in): 10.8 x 8.4 x 1.2
ISBN: 0324289561
Dewey Decimal Number: 659.1
EAN: 9780324289565
ASIN: 0324289561
Publication Date: January 21, 2005
Availability: Usually ships in 1-2 business days
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Editorial Reviews:
Product Description
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
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Customer Reviews:
Great Book May 4, 2008
0 out of 1 found this review helpful
I have this as a reference book and I just love it. It's great to have in your personal design library.
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