| Radically Transparent: Monitoring and Managing Reputations Online | 
 enlarge | Authors: Andy Beal, Judy Strauss
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $1.63
You Save: $28.36 (95%)
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Avg. Customer Rating:   (13 reviews)
Sales Rank: 119192
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 378
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.4 x 1.1
ISBN: 0470190825
Dewey Decimal Number: 659.202854678
EAN: 9780470190821
ASIN: 0470190825
Publication Date: March 4, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.
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| Customer Reviews: Read 8 more reviews...
It is what it says it is November 2, 2008
The book is a nice introductory field guide to online reputation management. Good solid primer.
A User Friendly Guide to Online Reputation Management September 29, 2008
Radically Transparent is a well written, entertaining, well researched guide with many real life examples. This is a book that provides you with the tools, and specific guidance on how to use these tools. Every professional and business should have knowledge of these tools, although many may not fully recognise the importance or impact the new world of Web 2.0 may be having on their business. This guide should be read a number of times, although, it is written in such a way that you can easily skip to specific areas of interest. There is a lot in it but you can pick off one strategy at a time, explore it, implement it and of course, monitor it. Definitely provides the rationale for strategic business involvement in the social networking world.
A must-read for individuals and companies' online reputation management July 31, 2008
1 out of 1 found this review helpful
A triumph. With an agile and engaging prose, Andy Beal and Judy Strauss reveal how to promote, maintain and (if necessary) repair individuals and companies' online reputations based upon the principles of transparency and honesty.
Choke-full with practical advice and relevant case studies, this book achieves its self-imposed objectives with flair. The referent in search engine reputation management (SERM) and online reputation management (ORM).
Great Primer for Government Communicators June 19, 2008
1 out of 2 found this review helpful
It's been my experience that while politicians have been quick to capitalize on the power of online reputation management, most of the governments that they lead have failed to grasp the possibilities. Concerned about negative comments, the potential for embarrassment, and media scrutiny, many local governments have avoided social media altogether.
Strauss and Beal make the case for why no one can afford to ignore the potential for engagement and the real dialog afforded by social media. And for those who can't fully implement their suggestions organizationally, the book is rich in advice for managing your personal reputation online.
Corporate Handbook for Social Media Optimization and Reputation Management May 15, 2008
2 out of 2 found this review helpful
The book was written by Andy Beal from Marketing Pilgrim and Judy Strauss.
Andy Beal is a SEO and fellow blogger who specialized in social media optimization, reputation management and public relations. He is like Kris Jones a frequent speaker at search marketing conference, such as Search Marketing Expo, Search Engine Strategies and WebmasterWorld's PubCon.
As the subtitle states, his book is primarily about monitoring and managing of your personal, your professional or your company's reputation online where it focuses heavily on using search engine optimization and marketing techniques as tools to accomplish your goals.
It also provides advice and recommendations for how to approach the social media space as a business in order to reduce the risks and possible problems that will arise, if you jump into this area of marketing without being prepared and ready for it.
The power of social media and the benefits your customers and your company can get out from it are a reward that is worth the risks. Yes, it has risks and it is impossible to eliminate all of them, but that does not mean that it cannot be done. Just eliminate the risks that you can eliminate and be prepared for the things that can happen and impossible to prevent for sure.
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