| Introduction to Online Competitive Intelligence Research (Business Research Solutions) | 
 enlarge | Author: Conor Vibert
Publisher: South-Western Educational Pub
Category: Book
List Price: $44.95
Buy New: $26.77
You Save: $18.18 (40%)
Buy New/Used from $24.27
Sales Rank: 816537
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 344
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6.3 x 1.2
ISBN: 0538726806
Dewey Decimal Number: 658
EAN: 9780538726801
ASIN: 0538726806
Publication Date: July 6, 2004
Availability: Usually ships in 1-2 business days
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Product Description
Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.
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