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| Strategic Communications Planning: For Effective Public Relations and Marketing | 
 enlarge | Authors: Laurie J. Wilson, Joseph D. Ogden
Publisher: Kendall/Hunt Publishing Company
Category: Book
List Price: $64.95
Buy New: $52.61
You Save: $12.34 (19%)
Buy New/Used from $44.81
Avg. Customer Rating:  (3 reviews)
Sales Rank: 50641
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 5
Pages: 266
Shipping Weight (lbs): 1.5
Dimensions (in): 9.9 x 8 x 0.6
ISBN: 0757548873
Dewey Decimal Number: 659
EAN: 9780757548871
ASIN: 0757548873
Publication Date: June 30, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Excellent, easy-to-read resource for all PR practitioners December 18, 2008
Anyone who truly wants to understand public relations strategy should definitely read this book. Yes, it's a textbook, but it's easy to read and provides a wealth of great information. I used it in college, and continue to consult it in my job now.
 WONDERFUL February 24, 2006
THE TEXT PROVIDED THROUGHTOUT THE BOOK IS HELPING ME TO ENHANCE MY ABILITY IN THE COMMUNCATIONS ARENA. ALSO I LOVE THE SIDE BARS THROUGHOUT THE BOOK.
A must-have for all strategic planners December 13, 2001
2 out of 5 found this review helpful
I actually took a class from Laurie Wilson, her insights as a strategic thinker are superb. All public relations professionals should use her pattern to stratetic planning.
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