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| Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars?Includes Podcasts, Blogs, and Media Training for the Digital Age | 
 enlarge | Authors: Jay Conrad Levinson, Rick Frishman, Jill Lublin
Publisher: Adams Media
Category: Book
List Price: $14.95
Buy New: $6.59
You Save: $8.36 (56%)
Buy New/Used from $6.59
Avg. Customer Rating:  (1 reviews)
Sales Rank: 153219
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 352
Shipping Weight (lbs): 1
Dimensions (in): 9 x 5.9 x 1.1
ISBN: 1598698451
Dewey Decimal Number: 381
EAN: 9781598698459
ASIN: 1598698451
Publication Date: September 17, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time--and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers--without the cost of a traditional big budget campaign!
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| Customer Reviews:
This Book Can Change Your Mindset & Attitude! December 5, 2008
2 out of 2 found this review helpful
Many people would like to delegate the whole publicity area to someone else. They hire a "publicist" for a season or set an advertising budget. With a different mindset and attitude, you can reach more people with less of a financial investment.
As the authors explain in the introduction, "Most people don't know the value publicity adds to their businesses or how to implement it." You can learn the basic skill of relationship building from these authors who write, "Guerilla publicity works best for small- to mid-level businesses and provides the widest exposure at the lowest price--and it costs far less than advertising and can produce better results. Publicity lets you tell your story in greater depth than advertising, which is crucial for new and unique enterprises."
Each chapter of this book contains many insights and critical steps for anyone to build a presence in today's marketplace with the latest cost-effective techniques. Get this book and study each page because it will give you the edge that you need to stand out and succeed.
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