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| Introduction to Online Market and Industry Research (Business Reasearch Solutions) | 
 enlarge | Author: Cynthia L Shamel
Publisher: South-Western Educational Pub
Category: Book
List Price: $44.95
Buy New: $18.00
You Save: $26.95 (60%)
Buy New/Used from $18.00
Avg. Customer Rating:  (1 reviews)
Sales Rank: 597078
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 464
Shipping Weight (lbs): 1.9
Dimensions (in): 9.3 x 6.3 x 1.6
ISBN: 0538726849
Dewey Decimal Number: 658.8302854678
EAN: 9780538726849
ASIN: 0538726849
Publication Date: April 16, 2004
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Introduction to Online Market and Industry Research provides workable search strategies and valuable data source information to both inexperienced and experienced industry researchers. Market research strategies offer business managers a precise picture of the environment in which they operate and thus supporting informed decision making. Critical data source reviews lead to cost-effective purchase decisions for research managers. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in business research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.
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| Customer Reviews:
Technically abundant December 23, 2006
1 out of 2 found this review helpful
Good research book or text for a course of the same subject matter. I learned a few tricks of the trade, and have made use of the material in the book.
Glad I read it. Its a welcome addition to my reference shelf.
The down side is that this material will be dated, as it relates to online resources. Time marches on, and technology will eventually make this book obsolete
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