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E-Commerce Marketing
E-Commerce Marketing
enlarge		Authors: Brad Kleindl, James L. Burrow
Publisher: South-Western Educational Pub
Category: Book

List Price: $48.95
Buy New: $6.98
You Save: $41.97 (86%)
Buy New/Used from $1.53

Sales Rank: 1281028

Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1.5
Dimensions (in): 10.7 x 8.3 x 0.6

ISBN: 0538438088
Dewey Decimal Number: 658.84
EAN: 9780538438087
ASIN: 0538438088

Publication Date: March 18, 2004
Availability: Usually ships in 1-2 business days
Editorial Reviews:

Product Description
E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. A dedicated web site will keep the content current.


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