| Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Talk Radio, Television, and Talk Internet | 
 enlarge | Authors: Ellen Ratner, Kathie Scarrah
Publisher: Chelsea Green Publications
Category: Book
List Price: $20.00
Buy New: $4.02
You Save: $15.98 (80%)
Buy New/Used from $4.02
Avg. Customer Rating:   (1 reviews)
Sales Rank: 284108
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 268
Shipping Weight (lbs): 0.9
Dimensions (in): 8.9 x 6 x 0.9
ISBN: 1933392215
Dewey Decimal Number: 659.14
EAN: 9781933392219
ASIN: 1933392215
Publication Date: July 17, 2006
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
A complete handbook on using talk media to promote an issue, a product, or a candidate?a guide to success in campaign 2006. Ready, Set, Talk! will help anyone?from the novice activist to the sophisticated public relations professional?develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media. Rich with real-life examples and anecdotes on how to?and how not to?execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives? success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows. Ready, Set, Talk! is a roadmap to putting the internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media.
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| Customer Reviews:
Ellen Ratner is the master of Talk--in every format August 2, 2006
1 out of 2 found this review helpful
Ellen Ratner is the master of Talk--in every format. "Ready, Set, Talk" gives detailed, insider accounts from real experts and newsmakers. Chapter 3 on "Selecting a Spokesperson" is particularly helpful for those who must find a new face for their organization. Chapter 9 on "Crisis Management" provides an excellent, streamlined synthesis of both practical and theoretical perspectives on how to deal with disasters in the media. "Ready, Set, Talk" has earned a place in my library right next to classics such as Roger Ailes "You Are the Message."
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