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| Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know | 
 enlarge | Author: Dave Lakhani
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $13.93
You Save: $11.02 (44%)
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Avg. Customer Rating:  (26 reviews)
Sales Rank: 71538
Languages: German (Original Language), English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.8
Dimensions (in): 8.6 x 5.8 x 1
ISBN: 0470243368
Dewey Decimal Number: 658.80019
EAN: 9780470243367
ASIN: 0470243368
Publication Date: April 18, 2008
Availability: Usually ships in 1-2 business days
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Product Description
If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
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| Customer Reviews: Read 21 more reviews...
 The Power of Words December 17, 2008
1 out of 1 found this review helpful
This is one book that goes beyond images of pop corn flashing quickly on a movie screen. Dave Lakhani drives home the point indeed. The pen is mightier than the sword and effective word usage in copy writing can certainly do more than be read or heard. Their meaning can drive deep into the very psyche and heart of the reader. If you are selling anything out there, here is a hint - write your copy - read your copy -then read this book - then read your copy again - you will change it, guaranteed.
Dan Osso Thecreditsaver.com
 Average November 12, 2008
1 out of 2 found this review helpful
Nutshell review - This is an average book on various selling and persuasion techniques. However, there are better books on persuasion such as Influence: The Psychology of Persuasion by Robert B. Cialdini. And there are many better books on selling.
 It's political season and they are manipulating your mind October 21, 2008
1 out of 1 found this review helpful
Dave Lakhani's Subliminal Persuasion is the type of book I wish I had written. It does an outstanding job of outlining and explaining the different persuasion techniques that are being used by politicians, businesses, schools and the government to influence how you think about the various issues and events of the day. Make no mistake, they are messing with your mind.
This book gives you the awareness you need to counteract these subliminally persuasive efforts so you can have more control over your own thoughts. On the flip side, this book will give you a strong set of tools you can use to persuade others to your way of thinking.
Chapter 3 - "Position and Package your Legend", was wonderful. An excellent primer on crafting a story supportive of how you want to be perceived
Definitely a "must read"
Deceptively Powerful Persuasion Handbook October 21, 2008
1 out of 1 found this review helpful
Remember reading about how the communists infiltrated and spread their message SO effectively and yet... covertly? And next thing you know? they have a movement and a few countries. It was a little bit scary to read that and know that.
Reading Subliminal Persuasion is like that.
Just a little scary to see own Power and leverage it.
Dave Lakhani is clearly carving out a name for himself a significant force to be reckoned with and he does so with style. Every single chapter, I read it, and I could recognize that tactic being leveraged by
* Ad Agencies - Online and Off
* Biased Media
* Secular Humanist School System
* Religious movements
So I KNEW its veracity. And was also, well, frankly, almost faltering to confront myself with
you have a loaded gun
no really
you have a loaded gun
there is no escaping it. Either leverage it for good and what we truly want to influence other for. Or just become part of The Massses and move with the sheep. We all ARE being persuaded, and we all are persuading.
So choose. And take responsiblity for it.
Lakhani's chapters on Creating a Cult Following and Seduction I found riveting. And because he was SO generous in instructing us precisely what to go do, tactics, I think we could almost miss the sheer power of what he is giving us.
You might read part of it and be thinking, "Oh, I'm supposed to dress well...." like it's another Sales book covering the essential fundamentals. But instead Lakhani brilliantly challenges us at the same time.
Who do you want to be?
Whom do you want to influence?
Do you REALLY?
because WITH that level of Cultic Leader and Master Persuader, which Lakhani surely IS, comes massive responsibility.
Will you take it on?
Or stay with the sheep?
Myself, I'm taking it and indeed, loving the effect.
 Superficial platitudes, substandard even for pop-psychology August 3, 2008
2 out of 10 found this review helpful
After reading Lakhani's first book on persuasion (2 stars from me) I decided to give him another chance and read this one. I shouldn't have. This is even worse. If you think I'm biased and anti-Dave, I don't even know the guy, and to be fair, books by Kevin Hogan (another persuasion "expert") aren't much better or more useful either. Even Cialdini's "holy book" on influence isn't such a great and rivetting read, but it still is a few classes above these younger "gurus" works.
In short, full of generalizations, unsubstantiatied half-thruths and platitudes.
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