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| Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want | 
 enlarge | Author: Kurt Mortensen
Publisher: AMACOM
Category: Book
List Price: $21.95
Buy New: $8.73
You Save: $13.22 (60%)
Buy New/Used from $8.73
Avg. Customer Rating:  (8 reviews)
Sales Rank: 43760
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 6.1 x 1.4
ISBN: 0814409938
Dewey Decimal Number: 651.7
EAN: 9780814409930
ASIN: 0814409938
Publication Date: June 11, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Everything we want in life comes as a direct result of persuasion. Regardless of our job titles, careers, dreams, or goals, our ability to influence others is the key to success. Whether we're selling a product, presenting an idea, asking for a raise, or influencing someone to be a better person, persuasion is the magic ingredient. Yet despite the fact that much has changed in recent years regarding how people are persuaded - having become more discerning due to an onslought of countless persuasive messages through e-mail, TV, and other media every day - many of us continue to use outdated techniques for convincing others...or worse yet, have no technique at all.Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated "Persuasion I.Q" assessment - the most comprehensive persuasion resource available today - he lets readers in on the essential habits, traits, and skills necessary to cultivate their natural persuasive abilities.
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| Customer Reviews: Read 3 more reviews...
 Love the book - dont like the retailer October 1, 2008
0 out of 2 found this review helpful
Love the book - share somewhat the same thoughts as the other reviewers on contents.
However - I have to strongly recommend that you stay FAR AWAY from the add on's (signing up for extra materials...). I felt like being spammed!
 How to strengthen and observe persuasion techniques for maximum benefit August 17, 2008
PERSUASION IQ: THE 10 SKILLS YOU NEED TO GET EXACTLY WHAT YOU WANT comes from an author who has earned a worldwide reputation for knowing which persuasion techniques work, and for helping others in business further their careers by using these techniques. His instrument for measuring the success of persuasion techniques is called 'Persuasion IQ', and his book on the topic tells how to strengthen and observe persuasion techniques for maximum benefit.
Diane C. Donovan
California Bookwatch
Fantastic Book August 2, 2008
Kurt Mortensen's Persuasion IQ book is in one word awesome. I really enjoyed learning the different skills and techniques not only in regards to persuasion/influence, but also in improving your life. Highly recommend it! Great job.
Oscar
Highly Recommended July 14, 2008
1 out of 1 found this review helpful
Excellent book on the topic of persuasion without a slant toward any one occupation or profession. The principles and illustrations can apply to persuading a teenage son to go to college, to making a presentation to a senior executive, or to developing great website copy.
The author refers to several primary research studies done by his organization. In fact, these are the heart of the book and what I found most intriguing and worth scrutiny for any sales professional, speaker, author, or marketing professional.
Highly recommended.
A masterpiece June 26, 2008
4 out of 5 found this review helpful
Someone has finally written a masterwork on the science of how we persuade people.
Historically, most books on persuasion revolve around old-school sales techniques that simply don't work in the 21st century. Mortensen looks at persuasion the way it should be seen, as a set of procedural skills with real evidence behind them. Starting with the inner game of your thoughts and personal beliefs, Persuasion IQ teaches you into ten rules that - surprise - have much more to do with your attitude, competence, and presence with others than selling techniques. Look critically at where you succeed - and if you are brave, where you fail - and you will find that this book's very detailed, structured view of the world will resonate very strongly with you.
I have met Kurt Mortensen, and he is the real deal. He exudes the kind of positive self-confidence and mental toughness that can make anyone successful - but more important, he has boiled down the mechanics of how you and I can be exactly the same way. The result, in the form of this book, is truly a gift for all of us. -Rich Gallagher, author of Great Customer Connections and What to Say to a Porcupine.
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