| Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want | 
 enlarge | Author: Kurt Mortensen
Publisher: AMACOM
Category: Book
List Price: $21.95
Buy New: $8.64
You Save: $13.31 (61%)
Buy New/Used from $8.63
Avg. Customer Rating:   (9 reviews)
Sales Rank: 53415
Media: Hardcover
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 6.1 x 1.4
ISBN: 0814409938
Dewey Decimal Number: 651.7
EAN: 9780814409930
ASIN: 0814409938
Publication Date: June 11, 2008
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated techniques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated Persuasion I.Q. assessment--the most comprehensive persuasion resource available today--he lets readers in on the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persuasion I.Q., helping them to identify their strengths and weaknesses, and starting them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to:read people quickly * create instant trust * get others to take immediate action * close more sales * win over clients * accelerate business success * earn what they're really worth * influence others to accept their points of view * win negotiations * enhance relationships * and--most important--hear the magical word "yes" more often! Whether we're selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
Book Description
Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated techniques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world’s top persuaders, and with his specially formulated Persuasion I.Q. assessment—the most comprehensive persuasion resource available today—he lets readers in on the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persuasion I.Q., helping them to identify their strengths and weaknesses, and starting them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to: • read people quickly • create instant trust • get others to take immediate action • close more sales • win over clients • accelerate business success • earn what they’re really worth • influence others to accept their points of view • win negotiations • enhance relationships • and—most important—hear the magical word “yes” more often! Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
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| Customer Reviews: Read 4 more reviews...
 Compendium of techniques for persuasion and success December 12, 2008
This book is a useful primer for learning well-established persuasion techniques. Although author Kurt Mortensen makes few new points, he does a good job of compiling and synthesizing the current wisdom. Nothing here will challenge readers who are already familiar with the art, but newbies will find Mortensen's book a useful introduction, with references to classic motivational writers such as Napoleon Hill, time-management gurus such as Stephen Covey and classic thinkers such as Ben Franklin and Mohandas Gandhi. His enthusiasm helps, as do his checklists and examples. getAbstract recommends his book to aspiring salespeople and negotiators, and to anyone else who wants to improve his or her persuasion skills but doesn't know where to start.
 Love the book - dont like the retailer October 1, 2008
0 out of 2 found this review helpful
Love the book - share somewhat the same thoughts as the other reviewers on contents.
However - I have to strongly recommend that you stay FAR AWAY from the add on's (signing up for extra materials...). I felt like being spammed!
 How to strengthen and observe persuasion techniques for maximum benefit August 17, 2008
PERSUASION IQ: THE 10 SKILLS YOU NEED TO GET EXACTLY WHAT YOU WANT comes from an author who has earned a worldwide reputation for knowing which persuasion techniques work, and for helping others in business further their careers by using these techniques. His instrument for measuring the success of persuasion techniques is called 'Persuasion IQ', and his book on the topic tells how to strengthen and observe persuasion techniques for maximum benefit.
Diane C. Donovan
California Bookwatch
Fantastic Book August 2, 2008
Kurt Mortensen's Persuasion IQ book is in one word awesome. I really enjoyed learning the different skills and techniques not only in regards to persuasion/influence, but also in improving your life. Highly recommend it! Great job.
Oscar
Highly Recommended July 14, 2008
1 out of 1 found this review helpful
Excellent book on the topic of persuasion without a slant toward any one occupation or profession. The principles and illustrations can apply to persuading a teenage son to go to college, to making a presentation to a senior executive, or to developing great website copy.
The author refers to several primary research studies done by his organization. In fact, these are the heart of the book and what I found most intriguing and worth scrutiny for any sales professional, speaker, author, or marketing professional.
Highly recommended.
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