| Building Your eBay Traffic the Smart Way: Use Froogle, Datafeeds, Cross-Selling, Advanced Listing Strategies, and More to Boost Your Sales on the Web's #1 Auction Site | 
 enlarge | Author: Joseph T. Sinclair
Publisher: AMACOM
Category: Book
List Price: $14.62
Buy New: $1.98
You Save: $12.64 (86%)
Buy New/Used from $0.42
Avg. Customer Rating:   (8 reviews)
Sales Rank: 728857
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.2
Dimensions (in): 8.8 x 7 x 0.9
ISBN: 0814472699
Dewey Decimal Number: 658.87
EAN: 9780814472699
ASIN: 0814472699
Publication Date: February 22, 2005
Availability: Usually ships in 1-2 business days
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Product Description
What if you could double your eBay sales with one mouse click? Sound impossible? Welcome to the next big development in the world of online auctions: datafeeds.Using a datafeed to export your eBay auction listings, your items will now surface in shopping-focused searches performed by engines like Yahoo! Shopping, Amazon, and Google's new Froogle service. Instead of a general search, which finds thousands of Web pages that merely mention an item, sites like Froogle and Yahoo! Shopping return a list of online retailers who actually sell the product. Would you like to be on those lists?Building Your eBay Traffic the Smart Way gives you dozens of new strategies for reaching people whose only goal is to buy. With auction management software or a service, your eBay business information is kept in a database that can feed information to other e-commerce systems -- like Froogle, Yahoo! Shopping, Amazon, and other product search engines. Which means that your product is now available not only to eBay buyers but also to a whole new universe of online shoppers!Building Your eBay Traffic the Smart Way also unlocks the incredible power of cross-selling (linking from one auction to another), targeted advertising, pro-quality photography, eBay stores, online malls, and much more!
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| Customer Reviews: Read 3 more reviews...
 Want to build traffic? June 14, 2007
0 out of 2 found this review helpful
If you want to build traffic to your eBay site... buy this book, read it, do it, and enjoy the return.
 Lots of White Space.... March 8, 2006
15 out of 15 found this review helpful
This books packs about 20 pages of content in to 250 actual pages. Uses big text and lots of white space. Also fills space by repeating same basic ideas over and over.
Would make a good pamphlet. Don't waste your money.
Waste of time, shallow, filled with spelling errors December 4, 2005
44 out of 45 found this review helpful
The book is so bad that I'm compelled to review it so that others do not make the same mistake and waste their time as I have.
* Many of the chapters are 2-3 pages each. This would have been less annoying if there was valuable & concise information in those few pages. However, the ideas are shallow, not well supported, but the author rambles and repeats them over & over.
* Spelling errors -- for example, "umbrella" was spelled as "unbrella" and "advertise" as "advertsie" and these were just two I noticed without even looking very closely. This is small thing but makes you think that the author just threw the book together.
* Overall, the book is very conversational & unprofessional. The author used sentence fragments in almost every paragraph, and many times the author would introduce a topic by asking "What is XX? Well I'll tell you." (literally, this is the sentence structure, word for word, what was used over & over).
* Author advises for several topics (e.g., photographing items to sell) that the reader should buy his other books to learn more in depth. This is frustrating since nothing in the book is covered in any depth.
I read through this book in about an hour, and it was enough to decide to return this and look to get other Ebay books instead.
A one idea book September 24, 2005
29 out of 29 found this review helpful
This book has one idea -- feed from a data base -- and he beats it to death. It is not really helpful beyond the data base idea.
Dumber than Dummies - A Waste of Time. September 21, 2005
41 out of 42 found this review helpful
First of all I am shocked, shocked I tell you that the American Management Association would publish a series of books of this low caliber.
Like most things these days the buildup and hype is overshawdowed by the delivery. On the back cover of the book it states that "This unvelievably powerful book shows step-by-step how to get all of your items listed not only on eBay but also on Amazon.com..." but it doesn't it only briefly mentions Amazon; in two places in only a very minor way (check it out for youself, use the look inside to check the back cover, table of contents, and the index.)
This is the most simplistic of internet books I have ever read...with all the the practical internet nutrition as a bag of skittles. Most chapters are no more than 7 or eight pages, with unbeleivably huge font type and paragraph headings that it ressembles a kids book.
For example Chapter 10, Creating Yahoo Ads, totals less than two full pages!!! This chapter only has about 48 (FORTY EIGHT) lines of full text, about what a sixth grade reader would expect.
I first picked up the book because of the cover text which states, "Use Froogle, Datafeeds, Cross selling, Advanced Listing Strategies and more to boost sales on the webs #1 auction site."
Being interested in the concept of datafeeds I was dissapointed when I got to that portion of the book.
One other mention here. The author does a good job of making a plug for his other books and websites, but I suggest you go to his website. For someone that is making money on the internet and writing books about it the site looks like those from 10 years ago, about the time eBay was started. It has the coolness factor of white shoes with plaid pants. I will say though that he did have a good idea with the diagram about linking multiple websites on page 127.
Very dissapointed. Do your self a favor and look for other ebay books.
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